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Belgium is getting ready for American Bagels

The origin of bagels, a small bread in the form of a ring goes back to the 17th century in Poland as a Jewish specialty. It became a very hip bread roll in the US, where they were initially taken to by Jewish immigrants. Especially in the bigger cities, Bagels can be found at every corner.

After the success in the UK and the launch in France, the New York Bakery Bagels will be launched in Belgium. The New York Bakery Co has appointed Green Seed Belgium as their partner to open the doors of the key retailers, get on foodservice menus and seduce the Belgian consumers.