Case Study

Blue Diamond (Spain)

WORK PHASES

  • Blue Diamond Growers (BDG) is the largest Almond producer in the world
  • Their strategy identified Spain as a potential market for Non dairy Almond Milk
  • Knowing the connections in the Spanish industry that we have in Green Seed Spain, they approached us for a common search of a strategic (both industrial and comercial) partner in Spain
  • In six months we helped to select the best possible partner to develop the long term opportunity through manufacturing the product, marketing the Brand and providing the Route to Market to the trade
  • A full cooperation agreement took place and BDG licensed the brand to the partner
  • Six months now after the launch of the Brand in the market, it has already penetrated 5 million spanish households and has achieved a numerical distribution level of 40%