Case Study

Blue Diamond

WORK PHASES

Blue Diamond is a US Company, and the largest almond company in the world, representing 3000 almond growers. It is the number one almond brand in the US with 100 years of leadership in the market. Blue Diamond engaged Green Seed to help introduce its innovative and qualitative products to the French and German retail markets.

Green Seed’s insights team conducted market research and then developed a Route-to-Market strategic plan for Blue Diamond. Our work included a detailed overview of the German and French savory snack markets, company and product range profiles of key competitive brands, store check intelligence and analysis and a comprehensive recommendations. For the french market specifically, Green Seed France conducted an assessment of the French aperitif market in order to evaluate the potential and feasibility for Blue Diamond. The scope of our research included size and growth of the category, market trends, competitors, level of price and margin. We then recommended the Marketing mix, identified & recommended the leading distribution partners, as well as the logistic options.

Results
In collaboration with Green Seed France, Blue Diamond developed specific packs for the French Market.
Blue Diamond’s products were launched in the 290 Monoprix stores (July 2012) and Carrefour stores (national listing in HM & SM in Oct).

GSG is currently moving into our next phase of distribution outreach across other retailers to continue developing the brand’s presence and success in France.