Case Study

COSTCO Wholesale

WORK PHASES

Green Seed identified a gap in the desserts range of Costco – whose shoppers match the typical Waitrose/Marks & Spencer profile

We pitched Herman’s chocolate mousse and showed them our plans to develop a new brand – Gaston

Costco listed the 6 pack Gaston chocolate mousse across their entire UK network within 12 weeks of our initial discussions – supplied direct from the factory

We developed a supporting demo/advertising programme, driving rate of sale for this one item to 60 per store per week

Following the success of the initial range we introduced a beautifully presented family sharing pot which sold in large volumes over Easter and Christmas periods