Case Study



The best in British snacks

Based in Swindon, England, The Dormen Food Company is a manufacturer of deluxe aperitif items (nuts, crisps, bar snacks).

Dormen Food engaged Green Seed France to help introduce its high quality nuts to the foodservice and catering market.

Dormen products are now listed at:

  • 50 Luxury Hôtels (*****) and Palaces in France and Switzerland
  • Fauchon – Luxury Food hall (since 2010)
  • Albert Mènes – PL of a Luxury food brand (since 2009)
  • Picard Surgelés – luxury frozen food chain (since 2009)

Dormen’s annual TO in France is now above 500K €

GSF’s role in growing Dormen’s business:

Green Seed France identified the best distribution network adapted to Dormen Food’s products: fine food store chains, luxury hotels and food halls.

Green Seed directly contacted the targeted chains, presented the Dormen Food range, and negotiated various listings on behalf of Dormen.

Now we handle the day-to-day activity of Dormen’s growing business in France (sales management, administrative, financial and logistical issues).

Recent NPD’s with both Fauchon (luxury food hall) and Picard (high-quality frozen food retailer) have significantly increased annual turnover.