Case Study

English Beef & Lamb Executive



Green Seed Portugal (GSP) represents EBLEX for Portugal since 2007 in exclusive terms which means it cannot deal with any other competing boards or meat companies from other origins than the UK

EBLEX is the levy board for the Meat industry in England, Wales and Northern Ireland. Its role is to coordinate functions throughout the industry such as regulations, lobbying, generic promotion and exports

The role of GSP as in-market representative is to assist UK companies, identifying potential partners, to discuss the opportunity and implement generic campaigns with retailers or to organize exhibitions

Today GSP is highly respected throughout the trade and the first point of contact from local operators to get support from the UK industry. Despite the market challenges and tough trading conditions, the UK meat development in Portugal has been quite positive

As an extension of its EBLEX representation for Portugal, GSP secured in 2013 representation for Africa.