Feel Good Drinks
Green Seed Storm Communications ran a celebrity-linked communications campaign for Feel Good Drinks in aid of Breast Cancer Care.
Celebrities were invited to picture their ‘Feel Good Moments’, which were used to generate national media coverage throughout the summer and then auctioned on E-Bay for the charity.
A Pink Grapefruit drink was specifically developed to support the campaign and launched in time for the October Awareness Month.
Over £145,000 EAV of coverage was achieved across the national consumer and grocery retail press, and a listing was secured with Boots and Sainsbury’s Local from October to December as a result of the campaign. In addition, the Pink Grapefruit drink helped deliver a 15% sale increase during this period.