Case Study

Jordans

WORK PHASES

Leading brand in muesli and crunchy muesli
Customer since 2012

Objectives
Jordans Ryvita is a large UK manufacturer of breakfast cereals. After 25 years of supplying the Belgian market using a traditional importer’s model, Jordans Ryvita wanted to establish a direct trading relationship with all key multiples in Belgium and turn Jordans into a true A-brand.

Response
A focused approach with tailored Belgian tactics at both sales and marketing levels was implemnetd. The required logistics were put in place to increase service level. A clear product differentiation and strong NPD program were rolled out.

Results
Sales increased strongly through distribution growth, product extension and suitable promotional tactics. Jordan’s market value increased substantially in a very competitive market.