Case Study

Kettle Chips



Well-established on the British market and the founder of the premium chips category, Kettle® Chips had an ambition to expand to Europe.

Following extensive market research Green Seed NL identified and planned a successful entry to the Dutch market.

Green Seed NL has been responsible for the key account & category management for more than 10 years and has been instrumental in growing the brand within the Dutch market.

The brand is now listed nationwide with a weighted distribution of more than 50% and is by far the market leader in the hand cooked chips segment.