Case Study

Kettle

WORK PHASES

Objectives
Introduction of a premium crisps range and brand into to Belgian market

Response
The premium snack sector in Belgium was still in its infancy when Kettle arrived. GreenSeed supported Kettle in identifying clear gap opportunities and establishing a bespoke commercial strategy for the Belgian market which led to retailer Delhaize being approached on an exclusive basis. Today GreenSeed remains the extended arm of Kettle Chips in Belgium providing key account management and merchandising services as well as coordinating promotional activities and events for the Kettle brand which had now become national.

Results
The Kettle brand has clearly gained recognition and loyalty within the Belgian consumer base. Sales of Kettle Chips keep on experiencing a strong and healthy growth while consumers are being rewarded via in store promotion and kept enthusiastic by introducing seasonal editions.