New Zealand Trade & Enterprise
Putting trade together
New Zealand Trade and Enterprise (NZTE) is the governmental business development agency, focusing on growing NZ business internationally.
NZTE approached GSF with a view to arranging a trade fair between NZ-based companies and French buyers.
With the help of our sister company, Cap & Cime PR, GSF managed to secure a host of prestigious attendees for the event, from both the public relations and retail sectors:
- 11 representatives from French retailers (Picard, Ladurée, Naturalia, La Grande de Paris, etc.)
- 15 journalists from some of France’s biggest publications (Le Figaro, Régal, etc.)
- 9 New Zealand companies represented from a diverse selection of food retail categories.
GSF’s role in growing NZTE’s business:
Before the event:
Using our in-depth knowledge of the French food market, we identified and invited the best trade targets according to the NZ companies’ profiles.
We put together a presentation of each NZ company, adapted to their distribution targets.
We distributed key elements about the event and reminders to ensure the buyers’ attendance.
During the event:
We provided hospitality & guided buyers to facilitate trade discussions.
After the event:
We carried out a comprehensive follow-up operation with buyers.
We made appropriate contact details to all parties to encourage further business between buyers & NZ companies.