Case Study

New Zealand Trade & Enterprise

Putting trade together

New Zealand Trade and Enterprise (NZTE) is the governmental business development agency, focusing on growing NZ business internationally.

NZTE approached GSF with a view to arranging a trade fair between NZ-based companies and French buyers.

With the help of our sister company, Cap & Cime PR, GSF managed to secure a host of prestigious attendees for the event, from both the public relations and retail sectors:

  • 11 representatives from French retailers (Picard, Ladurée, Naturalia, La Grande de Paris, etc.)
  • 15 journalists from some of France’s biggest publications (Le Figaro, Régal, etc.)
  • 9 New Zealand companies represented from a diverse selection of food retail categories.

GSF’s role in growing NZTE’s business:

Before the event:

Using our in-depth knowledge of the French food market, we identified and invited the best trade targets according to the NZ companies’ profiles.

We put together a presentation of each NZ company, adapted to their distribution targets.

We distributed key elements about the event and reminders to ensure the buyers’ attendance.

During the event:

We provided hospitality & guided buyers to facilitate trade discussions.

After the event:

We carried out a comprehensive follow-up operation with buyers.

We made appropriate contact details to all parties to encourage further business between buyers & NZ companies.