Case Study

Olives from Spain

WORK PHASES

Olives from Spain is a cooperative of Spanish olive growers. They promote the consumption of olives produced in Spain on an international scale.

In 2009, the cooperative made contact with GSF in an effort to boost consumer awareness of Spanish olive products on the French market.

GSF’s response covered several marketing fronts: POS promotion, website development, social media management, online communication and PR activity.

Our activity has led to the following positive results:
Over 100 press cuttings / year since 2011
20% annual increase in website traffic
30 000 fans on Facebook (Dec 2014)
An average of 5 000 to 12 000 participants for Mix’N’Olives online competitions

GSF’s role in growing Olives from Spain’s business:

720 days of POS activity in mainstream retail stores.

PR activity:

We organized several tapas masterclasses, given by a well-known, popular chef, Benjamin Darnaud, which were attended by press and public alike.

We also released a press kit with his recipes.

Online communications:

We created the Mix’N’Olives website to cater to French consumers.

We then solidified our online presence with high-quality brand content (newsletters, goodies, microblog, prize draw pages, press articles).

Social Media Management:

Regular status updates, news, pictures, links and recipes posted on both Facebook and Twitter.