French Organic Food Sector: Growing from Strength to Strength
According to many major retailers, the demand for organic food is at its highest in over a decade. The growth of this sector is going from strength to strength with a fast-growing European market worth more than 22 billion euros.
Within this, the French Organic market amounted to 6.9 billion euros at the end of 2016, with a 22% rise registered for the first half of 2017. With more than 21 organic farms being created every day in France, organic is now part of everyday life. Already, 9 out of 10 French people today say they consume organic produce at least occasionally.
Yet this should come as no surprise, as continual strong growth in the organic sector has been steadily occurring over the past decade. In 2006, there were 1,676 organic shops in France, by the end of 2016, there were 2,606.
Moreover, this growth is occurring across all areas of the sector, from shop expansion to increased public interest. More and more supermarket chains have been investing in organic sections and/or aisles within their stores, and now even specialist stores are looking at expansion. For example, Carrefour Bio is aiming to open an additional 150 stores by 2021. However, what may be the most interesting are the results from a survey conducted by Bio Linéaires magazine. The study shows that today, 42% of the study respondents say they mix the buying of their organic products between specialist shops and supermarkets, a 17% increase compared to 2015. Furthermore, 71% of those surveyed say that seeing advertising on the subject encourages them to consume organic products.
Looking towards the future, the growth of this sector is likely to continue. With the takeover of Whole Foods Market by Amazon leading to the arrival of digital developments for the Organic sector, there are many possible avenues to explore regarding the Organic Food Sector in France.