A results focused international sales and marketing consultancy that helps food & drink companies succeed in international markets
Green Seed Italy
At Green Seed Italy we love food. The Italian team is made of a group of talented and experienced marketeers and sales professionals who assists companies developing a sustainable long term business in Italy.
Sauro has gained more than 20 years of experience in international product marketing through his time with companies such as Diageo, Danone, D&C (Italy’s largest food & drink importer) and has also qualified this with retail experience from his time as a Buyer at Conad. He was the Marketing Director for Yogolat (yoghurt & cheese) at Granarolo, Italy’s 6th largest food & drink company before joining Green Seed Italy in 2006. Now is also developing new brands for GSG Italy. Sauro has a degree in Economics & Business from Bologna University.
With more than 20 years of sales and marketing experience with companies such as L’Oreal, Buton and D&C (Italy’s largest food & drink importer), Rita joined Green Seed Italy in 1999 as Senior Consultant. She has extensive expertise in marketing & trade marketing services along with experience in account management with brands such as Kettle Chips, Dormen Foods and Twinings. Rita has a degree in Economics and Business from Bologna University and an MBA in Marketing from Milan University.
Barbara joined Green Seed Italy in 2014 after gaining experience in customer services and marketing management in Italy and has since been dedicated to the account management of key clients such as Kettle Foods and Dormen.
Liz joined Green Seed Italy in 1999 as Junior Project Manager and having gained expertise in events management and research, Liz is now responsible for the business management of the Single Malt Club , the promotional projects with marketing bodies along with other key projects.
Nicoletta joined Green Seed Italy in 1999 as the Senior Consultant for PR. She has more than 40 years of experience in this sector. Passionate about food & drink, she is also the successful author of a series of recipe books which have been translated in 22 different languages.
Angelo has spent a career in the drinks industry with various importers and latterly with UDV (later Diageo), where he was responsible for the launch of the classic malts in Italy. He now writes on spirits for several leading magazines and is generally recognised both in Italy and in Scotland as Italy’s leading expert on Single Malts and is currently working for the Single Malt Club run by Green Seed Italy.
Luciano has spent most of his working life on developing British beer in the Italian beer industry. His previous role was as Scottish & Newcastle’s Country Manager. He provides us with invaluable support regarding the Real Ale Society and in all our beer projects.
Different brands require different approaches and different solutions in order to achieve the same goal that they all strive for: success in the marketplace. Every Green Seed project is tailored on individual client specifications and requirements as well as the services we offer.
At Green Seed we have a wide variety of services to help food and beverage brands make the most of opportunities entering new markets and expanding in your current market. From the moment you decide to move forward, Green Seed can function as a vital extension of staff to maximize your ability to seed, incubate and grow your brand in Italy or worldwide marketplace.
Our proprietary methodology provides a phased approach to market entrance from initial research and opportunity assessment to sales management and market optimization. Look to Green Seed for expert.
From small niche brands to global icons, our clients have one thing in common – they want to achieve and maintain success. We seek to identify differentiated, strong brands seeking an entrance into the Italian market as well as emerging Italian brands with the potential to expand both nationally and internationally (through our consolidated international network). Since 1991 we have helped over 1,000 brands to seed, incubate and grow. Here are some examples:
Some Case Studies
To discover how Green Seed Italy can help your company, pls contact our Managing Director Sauro Musiani. Please send some brief information about your company and brands to help us better respond to your inquiry.
Green Seed Group Italy
Via Santo Stefano 75
Via Zamboni 9
40125 Bologna, Italy
Tel +39 051 6569014
Fax +39 051 5880883