Jordans – Breakfast in the Woods

As one of the leading cereal brands in Belgium, Jordans Cereals wanted to take brand activation to the next level. We therefore started up a partnership with brand new event BXL Tour: an open to all bike race which crossed the streets of the capital over 50 km, allowing participants to (re)discover some key Brussels locations. The BXL Tour took place on Sunday 25th June.

Under branded Jordans tents, Jordans hosts & hostesses prepared a delicious healthy breakfast for the first 1,500 registered cyclists. People could choose between 3 different breakfast packs, since everyone has its favorite cereals.

As a fun element, Jordans was present with a photobooth stand throughout the day. The Jordans hosts and hostesses took a picture of the participants, which was then printed on a magnet. A nice souvenir to take home and hang on the fridge!

To reward the brave cyclists who completed the tour, we’ve put a Jordans Frusli bar in each goodiebag, to take home or – in many cases- to indulge there and then. The delicious cereal bar was the ideal energy provider afer a tough race!