The success of brand ambassadors

On the 12th of September, Laure Genonceaux of the restaurant Brinz’L in Ukkel (Brussels) was awarded the title of Chaudfontaine Lady Chef of the Year 2017.  Green Seed Belgium is the project owner and has been organizing this competition for the past 27 years. The award benefits from a high level of credibility and popularity … Continue reading “The success of brand ambassadors”

Australia’s number one breakfast Up&Go launched in Albert Heijn

Last week the Dutch retailer Albert Heijn has launched four flavours of the Australian breakfast drink Up & Go which is supplied by UK company Life Health Foods ltd., an entrepreneurial British start-up which goal is to revolutionise the breakfast category. The Up & Go drinking breakfast concept perfectly fits the general ‘to go’ trend … Continue reading “Australia’s number one breakfast Up&Go launched in Albert Heijn”

Opening of Costco France- A unique concept for France

The US group, number two worldwide in mass wholesale, opened its first megastore in France on Thursday 22nd June 2017. This first French site, situated in the town of Villebon-sur-Yvette (about 15 miles south of central Paris) covers approximately 13,500 m2 and features 3,800 stock keeping units. For the opening of the store around 200 … Continue reading “Opening of Costco France- A unique concept for France”

Jordans – Breakfast in the Woods

As one of the leading cereal brands in Belgium, Jordans Cereals wanted to take brand activation to the next level. We therefore started up a partnership with brand new event BXL Tour: an open to all bike race which crossed the streets of the capital over 50 km, allowing participants to (re)discover some key Brussels locations. The BXL Tour … Continue reading “Jordans – Breakfast in the Woods”

Green Seed Belgium supports World Meat Free Day in Belgium

Feeding the growing world population is a big challenge. Sustainable food will be a key driver to achieve these goals and save our planet. On June 12th we motivate all consumers to have a meat-free diet. The impact of switching towards only one plant based menu is the carbon equivalent of boiling 388 kettles or 8 … Continue reading “Green Seed Belgium supports World Meat Free Day in Belgium”

Retail Inspiration Show at Delhaize

Food innovation clearly drives dynamism in retail. It acts like an attraction pool pulling in new shoppers and appealing to the existing ones. Consumers want to be surprised. Belgium Food Marketing Experts, Green Seed, organized its first Retail Inspiration Show for the Belgian retailer Delhaize in February 2017. The Green Seed international network identified in … Continue reading “Retail Inspiration Show at Delhaize”

Innovation from the UK

The British food and drink industry has a long and celebrated history in the field of innovation. This was helped by the ground-breaking trends of leading food retailers such as Marks & Spencer, Waitrose, Sainsbury’s and Tesco who recognised earlier than most of their competitors in Continental Europe that the way forward to develop successfully … Continue reading “Innovation from the UK”

Jordans Cereals Lead the Belgian Wholesome Category

When Jordans first entered the Belgian market, the breakfast category was still dominated by the traditional jam and spread products. Cereals were still very much in their infancy and centered around the standard flake and children’s offering. Mueslis and granolas, on the other hand, were mainly to be found in specialized health stores. The British … Continue reading “Jordans Cereals Lead the Belgian Wholesome Category”