A results focused international sales and marketing consultancy that helps food & drink companies succeed in international markets
Green Seed Portugal
Portugal is a small market (10million people) and personal income is 80% of average EU. But consumers spend an higher proportion of their income than their EU counterparts on F&D and have a positive attitude towards imported foodstuffs. At Green Seed Portugal we can be very open and flexible to clients’ requests and always managed to find suitable approaches to their needs.
Economics degree from Porto University, followed by an MBA from Lisbon Universidade Nova.
A long career into Food & Drink which started at Dun & Bradstreet as a business analist in 1982, then moving to Unilever for 5 years, reaching a Senior Product Manager position before leaving in 1989. From there, embraced the wine and spirits world by being the Comercial and Marketing Director of Sogrape (the leading wine Portuguese company) up to 1993. A more global business view was acquired by being the MD of the Conagra Processed Meats division in Portugal.
In 1999 it was time for another move this time on his own by representing Food From Britain in Portugal until its extintion in 2008 from when Green Seed Portugal was created and former clients were brought to.
A) Market Research from desk research, to store checks or interviews are fundamental to decide if, how and when to enter the Portuguese market
B) Distributor search and follow-up: in a small country like Portugal a good distributor, commited to selling the products and servicing the clients, is needed. From screening to evaluation, selection to appointment and finally follow-up on behalf of the principal have been routine activities for us
C) Account Management: when it comes to Private Label projects the first need is to identify when bids are open. But the process from the bid to the contract is time consuming and requires a lot of manoveuring to match retailers’ requests to supplier’s processes. GSP is quite experienced with this, as PL has a become a key strategy for the Portuguese leading retailers.
D) Communication strategies: working with Marketing Bodies means to pave the way for associated suppliers to do business. Helping to design promotions to training packs to staff / sales force or maximizing the impact of limited marketing budgets.
Some Case Studies
To understand how Green Seed Portugal can help you in exploring opportunities for you in Portugal and beyond, please contact Luis Garcia:
Rua Soares de Passos, 12, 5º
Mob: (351) 96 9784538