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A results focused international sales and marketing consultancy that helps food & drink companies succeed in international markets


Beverage market communication


With its world-wide famous wines and spirits, France is one of the leading producers of major beverage brands. Even in the field of water industry, the bottled water market is dominated by a few number of famous French brands. It is not surprising that the French domestic market is well accustomed to quality and his customers are both informed and demanding. This can certainly cause challenges and competition is fierce, beside, the French market is large and distinguished and with the right beverage market communication strategy, the rewards can be high. At Green Seed, we have gathered a knowledgeable team of consultants with unmatched levels of expertise and of course experience in the French beverage market to perfectly refine those communications.


How to develop a beverage market communication strategy


No proper marketing messages can stand alone and instead should be the product of a sound study of the market. To achieve this, we at Green Seed work to a proven method, beginning the development of your beverage market communication strategy with properly targeted research. We will find the views, preferences and habits of customers in your specific market and also ask the opinions of recognised experts in your segment. We have also experiences which are obtained from the launch of other companies in your marketplace and so we have a competitor analysis to understand both your strengths and your weaknesses.


Implementation of your beverage market communication strategy


This work shows our strategy for your entry into the French market, preparing a solid base for the development of all our beverage market communication activities. According to our experience, no matter how good the strategy is, our clients also need more practical help. That is why we utilise our extensive industry contacts to help you select the best and proper importers and distributors for your business. We will also help you to choose the best events management, public relations and consumer promotions partners to represent your business.


Managing our beverage market communication strategy


As we approach the launch date and after that, expanding your brand's presence in the French market and our beverage market communication work is supported by complementary services. Now we will develop necessary presentations, which properly represent your brand values and show your company to the French market. We will also develop a convenient channel strategy to ensure that your products reach your intended customers and design an achievable sales plan, to make sure your targets are met. Monitoring you in every step, we will make certain that everything is there for your success.