marketing strategy for fast moving consumer goods
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A results focused international sales and marketing consultancy that helps food & drink companies succeed in international markets


Marketing strategy for fast moving consumer goods


At Green Seed, it is our responsibility to ensure that our clients have an accurate and professional marketing plan which is based on a real understanding of the FMCG market in France. We have gathered a team of consultants who have both the industry knowledge and the expertise to ensure that your business strategy in France is based on solid understanding of the market and is tuned to deliver results.


Developing a marketing strategy for fast moving consumer goods


The French market for fast moving consumer goods (FMCG) is known as one of the largest and most competing in Europe. The French consumer is well-informed and discerning, due to the nature of this market, and any new entrant to the market must be sure that their marketing strategy for fast moving consumer goods in France is well organized.


At Green Seed, we work according to our proper method which we know delivers productive results. It is important that we understand your target market niche and our marketing strategy for fast moving consumer goods starts with adequate research in your sector. We will also survey consumers in your specific sector in order to understand their motivations, preferences and habits for buying products of this sector. We will also look at the progress of other recent entrants into your target market and ask the thoughts of relevant industry experts. We finalized our research later carrying out competitor analysis, which helps us to define the size and shape of your opportunities in this special French market.


Beyond our marketing strategy for fast moving consumer goods


The results of our survey shape our strategic plan for a successful entry of your brand into the French market, creating a solid foundation on which we start your project. The both stage of research and planning are very important but they are not the only part of our services. As we move forward, our marketing strategy for fast moving consumer goods includes more practical assistance services. These services include presenting to you our extensive knowledge of the French market so you could be able to select the best in import and distribution as your partners and who represent also the best fit for your products. We also introduce you to leading industry professionals in subsidiary areas like consumer promotions, event management and public relations, to ensure that you are correctly represented.


Implementing our marketing strategy for fast moving consumer goods


By approaching your launch date and beyond this phase, we use the results of our studies to create convincing presentations, which are designed to represent the best of your company and appeal to the French market. Our marketing strategy for fast moving consumer goods move on then by creating a solid channel strategy and deliverable sales plan to consolidate your success in the French market.


The Green Seed Group is an international expert in food and drink sales and marketing consultancy that is committed to helping companies build their business in a wide range of markets. Since 1991, when we started under the name Food From Britain, we allow UK firms at each step of their implementation on international market. Drawing on 26 years of experience in this domain, we are a partner of trust for UK organizations in developing internationally. After a rebranding in 2009, we now known. As the Green Seed Group and put our expertise at the service of food and drink companies and marketing organizations regardless of where their offices are located. Our services to food and drink producers consists in: