We work equally effectively with brand owners, private label suppliers and marketing bodies.
Defining your market opportunity. Tailoring your proposition to meet retailer needs.
- Industry/category monitoring
- Market opportunity analysis
- Evaluation of product potential
- Competitive analysis
- Consumer research including focus groups
- Trade research
Leading bakery chain Greggs engaged Green Seed UK to help them research and evaluate the opportunity to open new outlets in the UK, leading to a successful roll-out of new stores:
“This has been a great result for us – we are really delighted with the outcome. Thank you for all your efforts and guidance. I thought the team were excellent.” , Head of Customer and Market Insight – Greggs PLC
Developing winning strategies and route to market plans to achieve market objectives.
- Review of market entry options
- Recommendations on route to market
- Business plan development
“Green Seed Spain gave our company the exceptional support for the launch of Blue Diamond Almond Breeze in the all-important market Spain. Their brief was to recommend potential partners and support through launch.” , Managing Director – Blue Diamond Consumer Brands, Europe.
“We are delighted by the progress of our brand internationally. The Green Seed Group has played a key role in turning Kettle Chips into the market leader in the handcooked crisps market in Belgium, Italy, The Netherlands and Denmark. We highly value their strategic support as well as their hands-on approach. They are our real ambassadors in these markets”. , Marketing Director, Head of European Operation – Kettle Foods
Making it happen. Delivering business with customers for your products
- Customer prioritisation and presentations
- Setting up meetings with buyers
- Managing the listing process
- Key account management
- Partner and/or distributor search
- Identification and profiling of commercial partners, even merger or acquisition candidates
“In many European markets our company is market leader and category captain in gluten free. Green Seed The Netherlands and Belgium have played a major role in strongly improving our market position and strategic role in these markets by fully replacing the role of the traditional distributor we traditionally used. Acting now as our local sales offices in both markets facilitating the direct relationship with all local key retail customers on our behalf, Green Seed has been instrumental in offering strong added value in category and account management to all our customers. They are fully seen as part of our Team and offer the ideal mix of strategic guidance and commercial implementation and delivery of targets”. , Sales and Marketing Director Europe (Dr Schär, Italy)
We act as an essential extension of staff resource of your home office team in markets around the world to provide the marketing and sales support you need to succeed – for launch and ongoing business growth.
- Marketing plan development and execution
- Brand development and communication
- Packaging development
- Public relations
- Events and exhibitions
- Trade promotion
“The Green Seed Network has supported us in the creation and implementation of several promotional projects across Europe (in particular Belgium, Holland and Denmark) and North America and at present we are currently working together on a major three-year project for the promotion of olive oil in the United States and Canada” Managing Director
“Green Seed´s expertise in digital media has helped Olives From Spain consolidate the perception of French consumers for the Spanish table olive as the number one produced and exported table olive worldwide, along with great quality standards. Their commitment and dedication turned out to be essential for the development of the campaign.” Marketing department – Interaceituna