Sustainability – a direct influence on Italian consumers
Last year, sales of products worldwide by brands active both socially and ethically, grew by more than 4% whereas brands from companies not actively involved in such activities grew by less than 1%.
Italians are in line with the European average, with 52% of consumers willing to pay higher prices for products that offer this collective benefit. This trend has steadily increased year on year from 32% in 2013, a trend shared on a European level.
In Italy, consumers are increasingly demanding ‘good’ products: both good in terms for the consumer and good for the community and / or environment. This growing trend represents an opportunity for companies, both in terms of greater sales potential and also to create the basis for the company’s sustainable growth.