UK Company Symington’s Brings Innovation to the Dutch Instant Snacking Category
After a successful start in Jumbo and Superunie member Deen, number one Dutch retailer Albert Heijn has started to work with UK company Symington’s. Since June 2016 the two brands Naked Noodle and Mugshot are available at Albert Heijn in a nationwide distribution. Mugshot is a convenient, tasty and healthy snack for busy and on the go snackers who are still health conscious. Naked Noodle offers different authentic pan-Asian noodle recipes aimed at “foodie” instant snackers and is available at Albert Heijn in three egg noodle and two rice noodles variants. Since the listing both brands have contributed to strong innovation of the category and have been adding substantial value to the instant snack category in Albert Heijn. Symington’s is an excellent example of the potential that innovative UK brands can have in the Dutch market.