Press

UK Manufacturers Doing Well in Nordic Countries

Strong brands at home in the UK are doing well in Nordic countries, performing the same abroad as they have done in the UK. Kettle Chips is the fastest growing brand of premium crisps in Denmark, Cafedirect is expanding its Fairtrade business and Tiger Tiger sauces are going into major distribution. Success is a result of focusing on what you are good at at home, and then adjusting to and transferring this capability into new markets. These achievements are the result of 2-3 years’ preparation

Jakob True
Green Seed Nordic
Managing Director