A results focused international sales and marketing consultancy that helps food & drink companies succeed in international markets
Green Seed United Kingdom
The UK is one of the world’s most enticing and innovative food and drink markets. It is also highly receptive to new ideas.
The Green Seed UK team brings together a fertile blend of strategy, marketing, sales and communications expertise. Our background is in food and drink. Our focus on UK retail, foodservice and B2B.
Our role, simply put, is to help you to grow your business.
Whether an international manufacturer considering the British market – or a UK based company looking to grow further at home or abroad – we’d love to get to know your business and explore opportunities together.
Simon founded Green Seed UK in 2009 and has 25 years food industry and marketing experience. After graduating in modern languages from Oxford University, his first insight into the food sector career came from roles in fmcg research and latterly as marketing director for Mintel International Group, before being appointed Director General of the British Food Export Council.
Before establishing Green Seed he was International Managing Director of Food from Britain during which time he set up an international network of consultancy offices and supported over 100 companies of all sizes in strategy and business development in the UK, Europe and Asia.
Simon heads the UK team, enjoys building winning strategies for clients and using his extensive contact network to create opportunities.
After graduating Sally joined Courage where she became a qualified brewer before then working for Nutricia health and baby foods in production and product development.
She then progressed into national account management and category management in ambient grocery for fast-growing brands including Bart Spices, Geetas and Cofresh snacks.
Sally thinks like a retailer and helps clients to tailor their offer in a way which will make them sit up and notice.
Caroline previously worked for the G.Costa manufacturing group which supplied products across a wide range of different food categories including sauces, ethnic foods, preserves and dressings.
Her particular expertise is in NPD and production and she is one of the judges on the prestigious Great Taste Awards.
Caroline delivers real expertise on own label and B2B projects for clients.
Before joining Green Seed, Mariko worked in sales and buying for some leading organisations in the international food arena, including roles as a Buying Manager in savoury snacks, beer wines and spirits and breakfast cereals at Tesco (for the UK and also Central Europe) and was also responsible for NPD buying in food to go for sandwich and chilled food supplier Greencore. Her international career began as a food trader for Maple Leaf Foods in Japan.
Mariko speaks English and Japanese as mother tongues.
Mark has spent his entire career in the UK food industry with a particular focus on chilled and dairy businesses. He has a great track record in developing businesses and sales in cheeses and spreads for some of the leading names in the UK dairy industry with the major grocery multiples and foodservice operators, as well as international sales and trading in Europe and Asia.
Mark’s contact base in the sector across sales channels and production in the UK is second to none.
Peter’s career spans the hotel, retail, travel and leisure sectors with experience in operations, food development and sales.
He has been Group Food Development Manager for leading contract caterer Compass Plc and Head of Food and Beverage for department store operator House of Fraser. He has also worked for food manufacturers to build their foodservice business in the UK.
Peter is the go to man at Green Seed for foodservice in the UK where has the know how and extensive network to bring clients success in this channel.
Amanda has 30 years experience in PR and during her career has worked across all disciplines and for a wide spectrum of clients. She runs Storm Communications, which is Green Seed’s communications arm based at the same location in London.
Amanda leads a time of specialists who help our clients with trade and consumer communication to support both gaining listings and building engagement, trial and repeat sales for their brands.
Whether building UK focused websites and an effective social media strategy or achieving outstanding media coverage in national, consumer and food titles, Amanda and her team deliver results which grow brands.
At Green Seed we have a wide variety of services to help food and drink companies, marketing bodies and support agencies.
We help you to understand opportunities and the supply chain, prepare for market entry and grow your business in the UK market.
We can act as your in-market team or outsourced sales and marketing resource in the UK.
We are also well placed to advise you on international market prioritisation and implementation.
Look to Green Seed UK for:
- Market research and opportunity assessment
- Consumer Research
- Strategy Development
- Introductions to buyers, partners and distributors
- Marketing programmes
- Workshops, training and export consultation
- Sales and marketing management
- Sourcing services for buyers
At Green Seed UK we help our clients to develop profitable and sustainable business in the UK market. Whether established brands, speciality producers or private label suppliers from outside the UK, innovative start-ups needing support to get to the next stage in UK retail, or suppliers to the food industry – we have the skills and the team to assist. From chilled food to chocolate, snacks to soft drinks, we have helped clients from Portugal and the US, to Japan and Australia. We have also worked successfully with product marketing agencies, industry sector organizations and government and regional bodies to promote their sector, and prepare their companies for UK market entry.
Some Case Studies
To discover how Green Seed UK can help your company, please contact Simon Waring. Some brief information about your company and business needs is very helpful in order for us to better respond to your inquiry. You would be very welcome to visit us at our central London office. We’re based in the Southwark/London Bridge area, a stone’s throw away from the Thames and top foodie location Borough Market.
Green Seed Group UK
7 The Arches Chancel Street London SE1 0UR
T +44 (0)203 150 1915
M +44 (0)7771 611764