Dorset Cereals arrive in France
As of February 2015 two products from the British manufacturer Dorset Cereals’ granola range – a berry granola and a honey granola – will available on the shelves of the French retailer Monoprix.
Dorset’s products put quality and nature first, made with real oats that are gently baked to achieve a delicate golden brown and optimal crunchiness, perfect with milk, in yoghurt or even by themselves as a little snack.
Working alongside Green Seed France and looking to replicate its UK success, Dorset’s deal with Monoprix for its granolas will be in exclusivity.
Once the Dorset brand is launched in February, the two references will be present in over 150 Monoprix stores across France.
Monoprix will be supporting the launch with a press release. The timing of Dorset’s entry into the French market could not be better, right at the start of a 2015 expected to see strong healthy eating trends.