Food PR is essential. Having a groundbreaking and innovative new food or drink product is fantastic but if nobody is aware of it, everyone suffers. That’s why at Green Seed we pride ourselves on being the food PR agency that brings your new product the recognition it deserves
A Food PR Agency With a Difference
In our 25 years of experience in the food and beverage industry, Green Seed Group has delivered huge awareness to brands including Kettle Chips, Quorn and Blue Diamond through our food pr.
We’ve built important relationships in the 25 years we’ve been in operation and that’s exciting news for your food or drink product.
The PR we’ve provided as part of our food and beverage marketing services have pushed some small food and drink companies into the big-time, and pushed some household brands into the stratosphere.
We have many case studies showcasing our client’s success stories. Whether that’s using our pr agency for further domestic promotion or creating awareness of their product in a new international market. Some examples of successful campaigns include:
We’ve worked with these giants of the meat-free food industry since the early 1990s.
As Quorn looked to expand from their original UK base and take their product range overseas, our food pr agency network cost-effectively developed and executed promotional programs that have built awareness overseas.
Our campaign generated product trial and engaged interest in the brand, which helped shoot Quorn from a tiny international start-up to being #1 ranked and becoming the face of the global meat-free category.
You can read the full Quorn Case Study Here
We worked with Dorset Cereals to execute a successful commercial rollout strategy
You can read the full Dorset Case Study Here
Feel Good Drinks
One of the food and drink marketing campaigns we’re most proud of.
As part of our food pr agency services, we ran a celebrity-linked communications campaign for Feel Good Drinks in aid of Breast Cancer Care.
We invited celebrities to share their ‘Feel Good Moments’ in pictures, which were then used to generate national media coverage through the summer month. These were then auctioned off on Ebay for the charity.
A new flavour – Pink Grapefruit drink – was specially developed for this campaign and the launch was timed to coincide with October Awareness Month.
Over £145,000 EAV (equivalent advertising value) of coverage was achieved with this campaign across the national consumer and grocery retail press. A listing was also secured with Sainsbury’s Local and Boots as a result of the effort from October to December. Additionally, the Pink Grapefruit drink assisted in increasing sales by 15% during the campaign.
You can read the full Feel Good Drinks Case Study Here
A Turnkey Food Marketing Solution
Our ethos to food marketing is to take a turnkey approach for all of your food PR, sales and marketing needs. As a domestic and international food marketing agency, Green Seed offer a multi-faceted solution to help your food or beverage brand succeed, including:-
- Marketing plan development and execution for the full life-cycle of your campaign
- Development of your brand and communication
- Development of packaging that sells
- Public relations services for your food and beverage products
- Events and exhibitions marketing
- Trade promotion
We’ve received some kind words from Unaprol on how we helped their food PR.
“The Green Seed Network has supported us in the creation and implementation of several promotional projects across Europe and North America – at present we are working together on a major three-year project for the promotion of our olive oil in Canada and the U.S”
Pietro Sandali, Managing Director
The most well-known name in the UK bakery market, Greggs, were delighted with our work which lead to the successful opening of new stores across the UK:
“This has been a great result for us – we are really delighted with the outcome. Thank you for all your efforts and guidance. I thought the team were excellent.”
Lynne Curtis, Head of Customer and Market Insight – Greggs PLC