A results focused international sales and marketing consultancy that helps food & drink companies succeed in international markets
Food Marketing Agency Belgium
At Food marketing agency, Green Seed Belgium, we are all passionate about food and drink. Our Belgium team is composed of a multi-disciplinary group of marketeers who have spent their career assisting companies successfully develop the Belgian market. Our curiosity has brought us in contact with different foreign cultures and cuisines, which we translated into profitable seduction of the Belgian consumer. Food Marketing Agency Green Seed Belgium’s office is located in the outskirts of Brussels.
Philip has 25 years of experience in international business development in FMCG. After his Master in Communication Sciences, Philip started working for the leading Belgian retail magazine. Philip then went on acquiring Food from Britain in 1998 shortly followed by the creation of the food promotion agency Fusion in Consulting in 2000. Both companies were merged into Green Seed Belgium in 2009. Since 2011 Philip is Chairman of Green Seed Group. Philip is fluent in Dutch, French and English.
Séverine has 18 years of experience in international FMCG business. Séverine obtained her Master in European Management Strategy and International Business Studies (Lille Business School, Staffordshire University). She started her career by joining the export department of the Mexican bakery group Mission Foods developing its European sales. She joined GSB in 2002. Séverine is fluent in French, English (bilingual) and has Dutch business proficiency.
Mieke Bartholomeeusen: Senior Consultant
Mieke started to work in the finance sector (Fortis Bank) after achieving her Master in Law and Business Economics. In 2008 Mieke made the switch to FMCG and joined GSB. For the past 8 years, Mieke has been supporting brands and suppliers to grow their business in both retail and foodservice. Mieke speaks Dutch, French and English.
Cynthia has worked for more than 20 years in international food and drink business development. Before joining GSB in 2010, Cynthia worked for 15 years for the German industry through the German marketing organization CMA. Speaking 4 languages fluently makes Cynthia a true polyglot having a Master degree in Translation (English/German).
After obtaining her Master degree in Applied Social Communications, Stéphanie started her career in the advertising world. She worked on several brands at different agencies such as McCann and BBDO. Stéphanie took those 10 years of experience in FMCG, marketing and communication to GSB, which she joined in 2013. This allowed her to start working on the commercial development of brands. French, English or Dutch have no secrets for her.
At Green Seed Belgium we offer a range of services to maximize the chances of success in tackling the right opportunities in the Belgian market. Green Seed is the facilitator.
A combination of understanding of trade needs, consumer aspirations and client objectives leads to effective solutions. Food & Drink companies and brands are our biotope.
Green Seed acts as their extended sales and marketing arm, their local representation.
Green Seed Belgium assists its clients in developing a profitable and sustainable business in Belgium and Luxembourg. Strong brands, private label or small niche products, we seeks solutions which fit best the aspirations and capabilities of the food and drink manufacturers. Many companies from Italy to Australia, from biscuits to soft drinks have made use of our services with success. Product marketing boards, industry sector organizations and regional bodies have seen the added value of Green Seed in assisting their sector, companies and members in opening up the Belgian market. Here are some examples:
Some Case Studies
To discover how Green Seed Belgium can help your company, please contact Philip Horemans. Some brief information about your company and business needs is very helpful in order for us to better respond to your inquiry.
Green Seed Group Belgium NV, Nieuwelaan 119
1853 Strombeek-Bever – Belgium
Tel +32 (0)2 740 09 60 Fax +32 (0)2 740 09 69