European’s leading brand in gluten-free Customer since 2012
Objective
Respond to the growing trend in gluten-free and turn the Schär brand into a national brand. Until 2012, the Schär products were only available in the specialist dietary distribution. GSB was approached to assist in launching the products in the national multiples.
Response
GSB developed a data-based category management approach for each Belgian retailer. The most suitable assortment was identified to meet the needs of the retailer’s consumers. An ongoing NPD program continues to bring innovation and dynamism to the offering. The product range is supported by a 360° marketing campaign, building both brand and topic awareness.
Results
Schär has achieved national distribution in both Belgium and Luxembourg. Shoppers can now find Schär products in Colruyt, Delhaize, Carrefour, Cora, Match, Intermarché and many more. Since 2019, Schär has been the leading gluten-free brand in Belgium.