preloader image preloader image
Nordic

A results focused international sales and marketing consultancy that helps food & drink companies succeed in international markets

Nordic Food Marketing Experts

As Nordic food marketing experts, we are looking at where we can make a difference to the consumer, to the buyer and to the supplier. We have a positive mindset and we love to turn challenges into opportunities. Our Nordic team has experience from both sides of the table, buying and selling and we have years of experience in working in highly competitive environments.

Jakob True

Managing Director

Jakob had 3 jobs during his studies: Tour guide at Carlsberg Breweries, Parttime buyer at Irma retail chain as well as strategic adviser to the MD of Boliden group, Denmark. After graduating as Msc. Economics in business Jakob worked as a buyer in a retail chain for Irma before starting his own business in the 1990s and has won the SIAL D´or Gold for best marketed new product into the Danish retail market. Jakob founded European Food ApS and launched several unknown brand into the Nordic among which several achieved significant market positions. In 1995 Jakob also took over FFB Scandinavia that later became Green Seed Nordic. Jakob focuses on the Nordic region.

Anette Stenebrant

Senior Consultant / Key Account Manager

Before joining Green Seed Nordic, Anette developed from scratch one of Sweden’s largest Conference Centres at Stockholm Arlanda Airport. For several years she has also been working as a project manager in marketing agencies and as a teacher for middle school students. Anette is educated as a teacher and has a business education from IHM business school in Stockholm.She runs the Swedish office with succes and has launched several brands into Sweden.

Our Services

At Green Seed Nordic we see our role as business facilitators and representatives of the exporter, in short being your local eyes and ears.

We are the extended arm of the suppliers that is able to act on behalf of and in line with expectations.

We see a potential cooperation as a partnership where we work in the same direction to achieve set goals.

Our Clients

Selected Case Studies

Our incubation work helped Minerva to enter the Danish market
View Case Study
Our strategic approach helped turning KETTLE Chips into the market leader in the handcooked crisp market in Denmark
View Case Study
Building Quorn business in the Nordic markets from zero to €20m sales
View Case Study

Green Seed Nordic

Latest Articles

view all

4 August 2026

Finland is currently discussing proposed changes to its Food Market Act that could limit how retailers prioritise and expand their own private label brands. Private labels have become an essential part of modern retail. They provide consumers with affordable alternatives, strengthen price competition, and play an especially important role during periods of inflation and economic… Continue reading Is Finland considering limits on private labels?
Read More

3 June 2026

Why Retail Remains a Key Opportunity for Plant-Based Brands Despite Slowing Category Growth After several years of strong growth, the development of plant-based drinks has begun to level off in Sweden. Sales are stabilising and, in some cases, slightly declining. However, consumer interest has not disappeared. It has simply changed. What was once driven by… Continue reading Plant-based slows, but retail holds clear growth potential
Read More

1 July 2025

The grocery retail landscape in Sweden is undergoing a clear shift. Chains with a Discount profile like Willys are thriving, offering affordability and efficiency in line with increasingly price-sensitive consumers. Willys, owned by Axfood, continues to expand and gain market share, a proof that the discount model is aligned with current consumer priorities. However, large-format… Continue reading Grocery Retail in Transition: Discount on the Rise, Hypermarket Formats show mixed results
Read More

21 May 2025

In Sweden, discount retail has long been a growing trend through good times and bad: consumers are drawn to chains like Lidl, Rusta, Normal, Dollarstore and Willys.  The idea that discount retail equals “low-end” is long outdated. Modern consumers expect more than just low prices. They expect quality, convenience, and a shopping experience. Today’s successful… Continue reading Low Prices Are Not Enough
Read More

30 April 2025

ICA Sweden has publicized it´s annual Trend report 2025. The Swedes are ready to take their taste buds on a journey – and this is not only a culinary novelty, but also a signal to the grocery store about what will drive sales forward. Quick taste: Increased usage of for example, miso, crispy chili oil… Continue reading Food trends for 2025: Fast flavour explosions, snacking and everyday fusion
Read More

27 June 2024

“We estimate that in the grocery trade, our sales grew better than the rest of the Finnish market in the first quarter. A diverse and affordable shopping basket is a key promise”. It is the S Group’s strategy established over 20 years ago that has resulted in the group becoming market leader with 50% market… Continue reading S Group Finland consolidates its position as market leader
Read More

29 April 2024

One of the most pronounced trends in the past few years has been that consumption has shifted to cheaper private labels within most categories. In some categories own label has increased in just a few years from 45% to 55% share, and this is probably only the beginning; there is a certain reaction time from… Continue reading Is private label the only answer?
Read More

Enquire Online

    https://www.findsmiley.dk/109515

    Please contact Jakob True. SMILEY https://www.findsmiley.dk/109515

    Address

    Green Seed Nordic
    Korskildelund, 62670, GreveDenmark

    Contact Us

    + 4535833573