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English / Italiano
Italy

Results-Driven Sales & Marketing Consultancy for Food & Drink Brands

Food Marketing Agency Italy

At Green Seed food marketing agency Italy, we love food. The Italian team is made of a group of talented and experienced marketeers and sales professionals who assists companies developing a sustainable long term business in Italy.

Sauro Musiani

Managing Director

Sauro has gained more than 20 years of experience in international product marketing through his time with companies such as Diageo, Danone, D&C (Italy’s largest food & drink importer) and has also qualified this with retail experience from his time as a Buyer at Conad. He was the Marketing Director for Yogolat (yoghurt & cheese) at Granarolo, Italy’s 6th largest food & drink company before joining Green Seed Italy in 2006. Now is also developing new brands for GSG Italy. Sauro has a degree in Economics & Business from Bologna University. smusiani@greenseedgroup.it smusiani@gsgitaly.it

Rita Piva

Senior Consultant

With more than 20 years of sales and marketing experience with companies such as L’Oreal, Buton and D&C (Italy’s largest food & drink importer), Rita joined Green Seed Italy in 1999 as Senior Consultant. She has extensive expertise in marketing & trade marketing services along with experience in account management with brands such as Kettle Chips, Dormen Foods and Twinings. Rita has a degree in Economics and Business from Bologna University and an MBA in Marketing from Milan University. rpiva@greenseedgroup.it

Liz Reekie

Marketing Executive

Liz joined Green Seed Italy in 1999 as Junior Project Manager and having gained expertise in events management and research, Liz is now responsible for the business management of the Single Malt Club , the promotional projects with marketing bodies along with other key projects. lreekie@greenseedgroup.it

Barbara Bendini

Customer Services

Barbara joined Green Seed Italy in 2014 after gaining experience in customer services and marketing management in Italy and has since been dedicated to the account management of key clients such as Kettle Foods and Dormen. bbendini@gsgitaly.it

Angelo Matteucci

Consultant Spirits

Angelo has spent a career in the drinks industry with various importers and latterly with UDV (later Diageo), where he was responsible for the launch of the classic malts in Italy. He now writes on spirits for several leading magazines and is generally recognised both in Italy and in Scotland as Italy’s leading expert on Single Malts and is currently working for the Single Malt Club run by Green Seed Italy.

Luciano Caserta

Consultant Beer & Beverages

Luciano has spent most of his working life on developing British beer in the Italian beer industry. His previous role was as Scottish & Newcastle’s Country Manager. He provides us with invaluable support regarding the Real Ale Society and in all our beer projects.

Nicoletta Negri

PR

Nicoletta joined Green Seed Italy in 1999 as the Senior Consultant for PR. She has more than 40 years of experience in this sector. Passionate about food & drink, she is also the successful author of a series of recipe books which have been translated in 22 different languages. nnegri@greenseedgroup.it

Our Services

Different brands require different approaches and different solutions in order to achieve the same goal that they all strive for: success in the marketplace. Every Green Seed project is tailored on individual client specifications and requirements as well as the services we offer.

At Green Seed we have a wide variety of services to help food and beverage brands make the most of opportunities entering new markets and expanding in your current market. From the moment you decide to move forward, Green Seed can function as a vital extension of staff to maximize your ability to seed, incubate and grow your brand in Italy or worldwide marketplace.

Our proprietary methodology provides a phased approach to market entrance from initial research and opportunity assessment to sales management and market optimization. expertise on the Italian market.

Our Clients

Selected Case Studies

Our incubation work for Somerset Supercereals helped the introduction in the premium retail
View Case Study
We helped the popular Kettle Chips brand growing in the highly competitive italian market
View Case Study
We are helping the most important italian olive oil consortium in the process of internationalisation
View Case Study
Our incubation work for the Dormen Food Company helped them gain distribution in the premium retail and horeca channel
View Case Study

Green Seed Italy

Latest Articles

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4 August 2026

For brands, the new competitive advantage is no longer price alone, but the ability to build trust, empathy and lasting emotional connections with consumers. Increasingly, purchases are driven by emotion rather than necessity. Italy’s e-commerce market is accelerating rapidly and is set to become one of the country’s most important drivers of consumer spending. Forecasts… Continue reading Emotional shopping is driving Italy’s e-commerce boom, with the market expected to reach $148 billion by 2030
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5 May 2026

Almond drink and peanut butter for breakfast. Single serving shelled mixes and protein bars as snacks. Walnut sauce on pasta and pine nuts in a salad for lunch. Cashews with an aperitif and finally pistachios in chocolate and desserts. There’s no denying it: dried fruit and nuts have managed to sneak into every moment of… Continue reading Italians are crazy about dried fruit: new food products made with walnuts and almonds are multiplying
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28 January 2026

ISMEA has reported a 5.2% increase in household food spending in the first half of 2025, driven by rising purchase frequency and a strengthening preference for products typical of the Mediterranean diet. Supermarkets remain the leading channel for these purchases. In the first half of 2025, Italian household food purchases gained momentum. According to the… Continue reading Italian Families Increasingly Opt for Fresh Produce
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1 July 2025

In Italy, e-commerce is worth more than 6 billion euros and the number of shoppers who buy online is growing, however, sites dedicated to grocery shopping are not taking off. How is e-commerce doing in the grocery sector in Italy? Pet products drive online sales growth The pandemic has strongly pushed the expansion of e-commerce… Continue reading E-commerce: scenario and critical issues
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30 April 2025

They are responsible for purchasing in over half of families and spend more on average, stimulating 54% of the value of mass consumption. (YouGov) According to a global study by Bcg, women manage approximately 32,000 billion dollars of spending globally and according to Nielsen, in the next five years 75% of discretionary spending will depend… Continue reading Over 55: the real driving force of Italian mass consumption
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13 January 2025

A survey by Bain & Company highlights a country suspended between hope and fear. While AI promises to transform work and communication, consumers express concerns. The way brands communicate with consumers is changing rapidly, and data from the recent research by Bain & Company confirms this transformation. According to the survey, 96% of Italians are… Continue reading The impact of artificial intelligence on brands and how they communicate with consumers
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14 October 2024

Light and sugar-free products are still among those most chosen by consumers Everyone is crazy about ‘light’ and ‘sugar-free’ products: whether it is the result of increasingly unscrupulous marketing or the umpteenth trend popularized by social networks, it is a fact that Italians are increasingly sensitive to the nutritional benefits – real or presumed –… Continue reading No added sugars, protein and functional: which foods are winners
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To discover how Green Seed Italy can help your company, pls contact our Managing Director Sauro Musiani. Please send some brief information about your company and brands to help us better respond to your inquiry.

Address

Green Seed Group Italy
Via Santo Stefano 75, Via Zamboni 9, 40125 Bologna, Italy

Contact Us

+39 051 6569014
Fax : +39 051 5880883

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