Our incubation work for Somerset Supercereals helped the introduction in the premium retail

Objectives

Green Seed Italy began providing brand support in 2015 and has since successfully developed sales of Somerset Products in the Italian premium retail channel by
identifying clients with the highest potential and introducing brand and product lines ( Breakfast Cereals, snacks..)

As part of our ongoing brand growth plan developed specifically for Somerset, we recognized that there was a big potential in the raising category of bars

Response

Green Seed provided initial strategic guidance on positioning, packaging, pricing and helped develop the overall business strategy and sales plan as part of the
incubation process. We also helped facilitate customer contacts with the grocery trade. Throughout this phase, Green Seed handles the marketing and the sales
management of Somerset key retailer accounts.

Results

Today, the innovative proposal of Somerset has been positioned in many important retailers and continue to successfully grow year after year