preloader image preloader image
Spain

A results focused international sales and marketing consultancy that helps food & drink companies succeed in international markets

Food Marketing Agency Spain

Passion about Food and drinks is the way we do business at Green Seed Spain. Our Sales and Marketing Team in Spain consists of highly experienced brand and sales management professionals with extensive careers assisting companies to successfully grow their sales in the Spanish Market. We are located in Northeast Madrid.

Antonio Obieta

Managing Partner

After finishing his Law degree at Madrid University he worked 5 years for the leading Olive Oil Company –KOIPE– in Madrid and Sevilla as the Company Treasurer. He then spent 20 years in Schweppes soft drinks, promoted from Finance Director to CEO of the company- a 350 million euro turnover and 1,000+ employees in sales organization, 6 factories and support departments. Over the last 5 years he has been helping Institutions, Industry Organisations and Companies to develop increased sales abroad through strategic advice and sales and marketing plans execution.

Susana Guijarro

Commercial & Operations Director

Susana has a University Degree of English Philology and an MBA in Food Industry. She has always used her skills in her international roles as Sales and Marketing Manager of different Wineries during 17 years. In the last 5 years she has collaborated with Constellation Wines to develop in the US Market a million dollar Project for a Wine Brand exported from Spain to USA and with Treasury Wine States, leading the development of a new offering. She is currently managing American and UK CPG Companies Projects to develop their Brands awareness and increased sales in Spain.

Our Services

At Green Seed we have a wide variety of services to help food and beverage brands make the most of opportunities entering the Spanish market. From the moment you decide to move forward, Green Seed can function as a vital extension of staff to maximize your ability to seed, incubate and grow your brand in the Spanish marketplace.

Our proprietary methodology provides a phased approach to market entrance from initial research and opportunity assessment to sales management and market optimization. Look to Green Seed for expert Market Research, Strategic Planning, Sales Execution, and Marketing Support.

Our Clients

Selected Case Studies

Market leader in premium Healthy snacks Customer since 2022
View Case Study
We steered Blue Diamond to develop an accelerated breakthrough in the soja dominated non dairy milk category
View Case Study
QUORN has benefited of an accelerated launch in the spanish market through our highly competitive and results orientated teamworking spirit
View Case Study

Green Seed Spain

Latest Articles

view all

3 June 2026

The EU-Mercosur trade agreement, which began provisional application on May 1, 2026, offers significant advantages for European food and drink manufacturers. The deal focuses on opening a market of over 270 million consumers where European products have historically faced high protectionist barriers. The primary benefits are categorized below: 1. Significant Tariff Reductions From The Mercosur… Continue reading What are the key benefits for EU exporters from the new Mercosur Trade Agreement?
Read More

28 January 2026

According to Circana’s latest survey of the Spanish retail food market, covering the period up to the end of November 2025, 70.9% of total food volume sold in modern retail is now purchased in private label (PL) products. This has occurred despite a context of more moderate overall inflationary pressures. Reaching the 70% volume threshold… Continue reading Private Label Continues Its Bullish Momentum in the Spanish Food Market
Read More

30 October 2025

Coinciding with the 1st October celebration of the World Coffee Day, the AECafé (Spanish Coffee Association) has issued its annual Report with some interesting Highlights of 2024: · Coffee consumption keeps on growing in Spain to 4.2 kg per capita (3.5 kg per cap in 2019) or 562 cups a year per person. Coffee consumed… Continue reading Latest Trends For Spanish Coffee Consumption
Read More

1 July 2025

Significantly increased quality, healthy recipes, convenience, lack of preparation time, it’s “the trend to follow”, are some of the reasons we hear in surveys as to why Spanish consumers are so eagerly embracing ready-to-eat (RTE) meals. In the last ten years, Spaniards have passed from consuming 13 kilos per capita of RTE products to 18… Continue reading Ready-to-Eat in Spain – a Rising Trend with Endless Development Potential
Read More

21 May 2025

In the current context of uncertainty and recent price volatility, 2 out of 3 Spaniards have significantly altered their food and drink consumption habits, according to a very insightful survey conducted in March 2025 by AINIA, the leading food and drink research centre in Spain. More intake of fresh produce, eggs and legumes and less… Continue reading Latest trends for Spanish consumers at home
Read More

12 February 2025

Nicole Günther at Green Seed Germany speaks with Ulrich Strünck, Commercial Director DACH at Redefine Meat, about the opportunities and challenges in this sector. Founded in 2018, Redefine Meat is a food tech company that seeks to revolutionise the meat industry with advanced technologies and sustainable, plant-based ingredients. As a pioneer of the new-meat category,… Continue reading Opportunities and Challenges in ‘New Meat’ Development
Read More

12 February 2025

With pet snacks rocketing at a growth rate in 2024 of +35% vs 2023, while normal pet food is also growing at around +10% and new healthy alternatives (pre and probiotics, non GMO, even gluten free and sugarfree or added vitamins…) now appearing in the market, we now want to focus on new subcategories: dairy… Continue reading New “humanised” edible alternatives for Spanish pets
Read More

To gain a better understanding on how we can assist you please contact us in Madrid. Our offices are located at:

Address

Green Seed Group Spain – Madrid

Contact Us

+34 609 260 889

Enquire Online