QUORN has benefited of an accelerated launch in the spanish market through our highly competitive and results orientated teamworking spirit
Objectives
Launch of a healthy protein Meat alternative brand in Spain through a direct Business Model to gain access to a totally new category
Results
The QUORN brand is clearly gaining recognition and loyalty within the Spanish consumer base. Sales of Quorn keep on experiencing a strong and healthy growth while consumers are being rewarded via promotions and innovation.
Response
The meat alternatives section in Spain was still in its infancy when Quorn arrived. GS Spain supported QUORN in identifying clear gap opportunities and establishing a bespoke commercial strategy for the Spanish market with a direct service to customers . The QUORN brand is now available in all mainstream multiples and heathy food speciality shops having positioned itself as market leader in this growth potential category. GS Spain today remains the extended sales and marketing arm of Quorn in Spain providing key account management and trade marketing and back office services as well as promotional and event coordination for the brand.