Helping Food Brands Grow in the UK Market

Simon founded Green Seed UK in 2009 and has 25 years food industry and marketing experience. After graduating in modern languages from Oxford University, his first insight into the food sector career came from roles in fmcg research and then as marketing director for Mintel International Group, before being appointed Director General of the British Food Export Council. Before establishing Green Seed he was International Managing Director of Food from Britain during which time he set up an international network of consultancy offices and supported over 100 food and drink companies of all sizes in strategy and business development in the UK, Europe and Asia. Simon heads the UK team, enjoys building winning strategies for clients and using his extensive contact network to create opportunities.

After graduating Sally joined Courage where she became a qualified brewer before then working for Nutricia health and baby foods in production and product development. She then progressed into national account management and category management in ambient grocery for fast-growing brands including Bart Spices, Geetas and Cofresh snacks. Sally thinks like a retailer and helps clients to tailor their offer in a way which will make them sit up and notice.

Amanda has 30 years experience in PR and during her career has worked across all disciplines and for a wide spectrum of clients. She runs Storm Communications, which is Green Seed’s communications arm based at the same location in London. Amanda leads a time of specialists who help our clients with trade and consumer communication to support both gaining listings and building engagement, trial and repeat sales for their brands. Whether building UK focused websites and an effective social media strategy or achieving outstanding media coverage in national, consumer and food titles, Amanda and her team deliver results which grow brands.

Caroline previously worked for the G.Costa manufacturing group which supplied products across a wide range of different food categories including sauces, ethnic foods, preserves and dressings. Her particular expertise is in NPD and production and she is one of the judges on the prestigious Great Taste Awards. Caroline delivers real expertise on own label and B2B projects for clients.

Mark has spent his entire career in the UK food industry with a particular focus on chilled and dairy businesses. He has a great track record in developing businesses and sales in cheeses and spreads for some of the leading names in the UK dairy industry with the major grocery multiples and foodservice operators, as well as international sales and trading in Europe and Asia. Mark’s contact base in the sector across sales channels and production in the UK is second to none.