Route to Market Strategy
BUILDING WINNING ROUTE TO MARKET STRATEGIES FOR MARKET ENTRY AND ONGOING SALES
- Market Prioritisation
- Identification of appropriate channels and target customers
- Evaluation of options and recommendations – direct sales vs distributor vs other partners
- Supply chain set up
- Pricing, margins and value chain commercials
- Outline business plans prepared ready for launch
- Ongoing market management solution
Green Seed
Latest Articles
4 August 2026
For brands, the new competitive advantage is no longer price alone, but the ability to build trust, empathy and lasting emotional connections with consumers. Increasingly, purchases are driven by emotion rather than necessity. Italy’s e-commerce market is accelerating rapidly and is set to become one of the country’s most important drivers of consumer spending. Forecasts… Continue reading Emotional shopping is driving Italy’s e-commerce boom, with the market expected to reach $148 billion by 2030
4 August 2026
A recent Shopper Insights study by YouGov (April 2026)* shows a clear shift in the German market: consumers no longer follow strict diet concepts, but instead selectively combine different nutrition trends. High awareness of key nutrition trends Nutrition remains a highly relevant topic for German consumers: – 47% actively and continuously follow nutrition topics, particularly… Continue reading German consumers mix food trends instead of following diets
4 August 2026
The ambition to eat better and consume more responsibly is clear among French consumers, yet the contents of their shopping baskets tell a different story. Data presented at Worldpanel by Numerator’s annual Consumer Day reveals a market caught in a complex paradox that innovative food companies can no longer afford to ignore. Although French shoppers… Continue reading The tension between good intentions and affordability in the French market
4 August 2026
For decades, success in the UK grocery market was measured by one metric above all others: share of basket. Today, however, a more important battleground is emerging—share of stomach. While in Q1 2026 coffee and bakery chains are growing their share (+5%), grocery’s growth doesn’t quite equal inflation at +2.7%, while in the hospitality sector… Continue reading The battle for the UK’s changing ‘share of stomach’
4 August 2026
Finland is currently discussing proposed changes to its Food Market Act that could limit how retailers prioritise and expand their own private label brands. Private labels have become an essential part of modern retail. They provide consumers with affordable alternatives, strengthen price competition, and play an especially important role during periods of inflation and economic… Continue reading Is Finland considering limits on private labels?
3 June 2026
How Hybrid Meat Products Are Reshaping Dutch Supermarkets A growing proportion of meat products in Dutch supermarkets contain significant amounts of plant-based ingredients — up to 40% — without this being clearly indicated on the packaging. Research by Wageningen’s Foodvalley shows that products such as minced meat, burgers and sausages are often enriched with plant… Continue reading Meat containing 40% plants: no clear labelling in Dutch supermarkets
3 June 2026
Why Retail Remains a Key Opportunity for Plant-Based Brands Despite Slowing Category Growth After several years of strong growth, the development of plant-based drinks has begun to level off in Sweden. Sales are stabilising and, in some cases, slightly declining. However, consumer interest has not disappeared. It has simply changed. What was once driven by… Continue reading Plant-based slows, but retail holds clear growth potential