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We help foreign food and drink companies enter the markets of Poland and Central & Eastern Europe. We also manage contract manufacturing in the region with international sales and marketing.

Food & Drink Consultancy in Poland and CEE

At Green Seed Poland, we can help you identify opportunities and develop a route to market into Poland and the CEE region. Most importantly we can prepare your proposition for the market against local competition, bring you into contact with buyers and trade partners, and subsequently manage your sales and marketing in the region, as part of your team.

 

For companies looking to enter the CEE region through packing or manufacturing locally, we can manage the entire process of sourcing CoMan partners, production trials, negotiations and contracting. We can subsequently provide export management services in CEE and international markets.

Marek SCHEJBAL

Managing Director

Following an international career Marek arrived in Poland in 1994 to set up a division of a regional advertising network. After heading up GKK Direct (Mullen/Lowe) and then Ogilvy & Mather in Poland, he set up his own consultancy helping foreign companies enter the CEE region. This extended to sourcing and managing suppliers for B&Q, Castorama, Asda and Wal-Mart. Marek’s experience as delivery partner for the Department of International Trade (via British Polish Chamber of Commerce) 2014-2018 – helping British food/drink producers enter the Polish market – provided invaluable insights and contacts in the market.   Since then he has been exporting British products to the CEE region from UK; and managing international sales, marketing and contract manufacturing projects via a subsidiary in Poland. Marek and his team are best placed to service your needs.

Our Services

 

At Green Seed we have a wide variety of services to help food and beverage brands make the most of opportunities entering the Polish and CEE markets. From the moment you decide to move forward, Green Seed can function as a vital extension in order to position, develop and grow your brand in the marketplace.

Our proprietary methodology provides a phased approach to market entry from initial research and opportunity assessment to brand positioning, sales management, distribution and market optimisation.

We also provide contract manufacturing services: including sourcing suppliers, contracting, production management, distribution, marketing and sales.

Look to Green Seed for expert Market Research, Strategic Planning, Contract Manufacturing, Sales Management, and Marketing Support.

Our Clients

Green Seed Poland

Latest Articles

6 October 2026

Fermented products, microbiota, sugar and alcohol-free options, healthy fats, and high-protein foods:  a YouGov research highlights how new health trends are shaping consumer choices. Retailers are called upon to evolve their product ranges, store layouts, and services. Health is no longer merely a matter of prevention or treatment; it is becoming a key driver of… Continue reading Longevity in daily spending: how consumption is changing

6 October 2026

Artificial intelligence is increasingly becoming part of the shopping journey — from discovering products and comparing options to creating a shopping basket and completing a purchase. Carrefour’s recent launch in Belgium is a good example. Developed together with Mealz.ai, its AI-powered shopping assistant allows customers to ask for recipes, check product availability and create a… Continue reading Carrefour Belgium brings grocery shopping to ChatGPT

6 October 2026

According to the “Health on the Plate” study commissioned by German food manufacturer Heristo and conducted by Kantar, health continues to influence food purchasing decisions across Germany. The study surveyed 2,000 consumers aged 16 to 69 in May 2026 and explored attitudes towards nutrition, protein, longevity and willingness to pay for health-related benefits. Healthy eating… Continue reading Healthy eating matters – but consumers remain price sensitive

6 October 2026

Last year, Dutch consumers spent nearly 15.6 billion euros on food with a sustainability label. This represents a 6% increase compared to the previous year. The growth was attributed to both higher prices and an increase in the volume sold and especially organic products experienced a significant rise. Nevertheless, the share of sustainable food in… Continue reading Expenditure on sustainable food is increasing in The Netherlands, while it’s share remains constant

6 October 2026

Beyond lower costs: why Poland’s manufacturing ecosystem, packaging capabilities and strategic location are creating new opportunities for Western food and beverage brands. Poland Is More Than a Low-Cost Manufacturing Destination For years, Poland was viewed primarily as a place where companies could manufacture products at a lower cost than in Western Europe. Competitive labour costs… Continue reading Made in Poland: A Manufacturing Opportunity for Western Brands

6 October 2026

Over the last five years, major Western markets have seen a consistent decline in the consumption of alcoholic beverages. Beer sales have dropped by 3%, wine by approximately 4.5%, and spirits by 3% to 5%, year-on-year, depending on the source. In contrast to this downward trend, functional drinks are booming and increasingly replacing both traditional… Continue reading The Rise of Functional Beverages: Why Western Consumers Are Swapping Alcohol for Wellness and How to Navigate the Shift

9 September 2026

Summary The UK’s evolving approach to less healthy food and drink is changing the commercial landscape for packaged food brands. New advertising restrictions are part of that change, but the bigger picture extends well beyond marketing compliance. Product formulation, innovation, positioning, retailer relationships and changing consumer expectations are all influencing where future growth opportunities may… Continue reading Beyond HFSS: The Commercial Opportunity for Healthier Food Brands in the UK

To discover how Green Seed Poland/CEE can help your company, pls contact our Managing Director Marek Schejbal. Please send some brief information about your company, brands and specific need to help us better respond to your inquiry.

Address

Green Seed Group Poland & CEE
ul. ul. Świeradowska 47, 02-662, Warsaw, POLAND

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