Market Opportunity Assessment

Fermented products, microbiota, sugar and alcohol-free options, healthy fats, and high-protein foods:  a YouGov research highlights how new health trends are shaping consumer choices. Retailers are called upon to evolve their product ranges, store layouts, and services. Health is no longer merely a matter of prevention or treatment; it is becoming a key driver of… Continue reading Longevity in daily spending: how consumption is changing

Artificial intelligence is increasingly becoming part of the shopping journey — from discovering products and comparing options to creating a shopping basket and completing a purchase. Carrefour’s recent launch in Belgium is a good example. Developed together with Mealz.ai, its AI-powered shopping assistant allows customers to ask for recipes, check product availability and create a… Continue reading Carrefour Belgium brings grocery shopping to ChatGPT

According to the “Health on the Plate” study commissioned by German food manufacturer Heristo and conducted by Kantar, health continues to influence food purchasing decisions across Germany. The study surveyed 2,000 consumers aged 16 to 69 in May 2026 and explored attitudes towards nutrition, protein, longevity and willingness to pay for health-related benefits. Healthy eating… Continue reading Healthy eating matters – but consumers remain price sensitive

Last year, Dutch consumers spent nearly 15.6 billion euros on food with a sustainability label. This represents a 6% increase compared to the previous year. The growth was attributed to both higher prices and an increase in the volume sold and especially organic products experienced a significant rise. Nevertheless, the share of sustainable food in… Continue reading Expenditure on sustainable food is increasing in The Netherlands, while it’s share remains constant

Beyond lower costs: why Poland’s manufacturing ecosystem, packaging capabilities and strategic location are creating new opportunities for Western food and beverage brands. Poland Is More Than a Low-Cost Manufacturing Destination For years, Poland was viewed primarily as a place where companies could manufacture products at a lower cost than in Western Europe. Competitive labour costs… Continue reading Made in Poland: A Manufacturing Opportunity for Western Brands

Over the last five years, major Western markets have seen a consistent decline in the consumption of alcoholic beverages. Beer sales have dropped by 3%, wine by approximately 4.5%, and spirits by 3% to 5%, year-on-year, depending on the source. In contrast to this downward trend, functional drinks are booming and increasingly replacing both traditional… Continue reading The Rise of Functional Beverages: Why Western Consumers Are Swapping Alcohol for Wellness and How to Navigate the Shift

Summary The UK’s evolving approach to less healthy food and drink is changing the commercial landscape for packaged food brands. New advertising restrictions are part of that change, but the bigger picture extends well beyond marketing compliance. Product formulation, innovation, positioning, retailer relationships and changing consumer expectations are all influencing where future growth opportunities may… Continue reading Beyond HFSS: The Commercial Opportunity for Healthier Food Brands in the UK