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Germany

We help food and beverage manufacturers to enter the German, Austrian and Swiss market successfully!

Food & Drink Consultancy In Germany

At Green Seed Germany, we help you identify market opportunities and develop a route to market into Germany, Austria and Switzerland. Most important of all: we can bring you into contact with local buyers and trade partners. We work closely with you to achieve the best results: your product know-how combined with our market and trade know-how.

Nicole Günther

Managing Director

Since July 2017, Nicole leads Green Seed Germany as Managing Director. She joined the business in 2007 from Lavazza Coffee in Frankfurt, where she worked as a Brand & Trade Marketing Manager. Prior to her time at Lavazza, she was part of the marketing team at Gillette. Nicole graduated in International Business Administration at the University of Applied Sciences in Wiesbaden. Her level of English reflects her many stays in the UK.

Konstantin Uplegger

Managing Director

Konstantin joined Green Seed Germany in 2017. Graduating in Retail Management and International Business Development, Konstantin gained extensive experience in marketing and buying positions at German and UK based retailers. Before taking over Green Seed Germany in July 2017 as new owner, he had several responsibilities including brand development, expansion, and logistics within the family business Uplegger Group.

O-Kyung Kwon

Marketing & Sales

After graduating from university, O-Kyung started her career in marketing at the Korean Trade-Investment Promotion Agency to explore and gain experience in various packaged goods industries. Following her first visit to Anuga, she decided to follow a career in food. She joined CJ Mainfrost Foods (a leading Asian food specialist) in 2017 as a Marketing Analyst, responsible for NPD for the European market before joining Green Seed Germany team in 2021.

Esther Engelke

Marketing & Sales

Esther Engelke, who began her career at Jack Wolfskin, joined Green Seed in December 2023. Her last role was as Senior Project Manager Marketing & Sales at Dr. Kuhl Consultancy. Esther’s diverse experience, fueled by her passion for travel, has given her a unique perspective that is invaluable for our team’s innovative and strategic endeavors.

Our Services

At Green Seed Germany, we have a wide variety of services to help food and drink manufacturers enter the German, Austrian and Swiss market and grow their export business. We function as an integral part of your export team – either on a project basis (e.g. to assess market opportunities) or medium/ long-term (e.g. Key Account Management). Talk to a Green Seed Germany food expert to get first feedback on your products and a basic explanation about the German market, its main players and how we can support you with our services. You tell us your objectives and we can propose how to achieve them. Contact us by email info@greenseedgroup.de

Buyer & Trade Introduction

  • Introduction to buyers and local trade partners
  • Lead generation for trade shows and events

Opportunity Assessment

Market analysis
Price survey
Retailer tour & store visits
Trend monitoring

Sales and Marketing Support

Key Account Management
Customer Relationship Management
Marketing advice
PR advice

Advice on Market Requirements

Product name and claims
Pack design and labelling
Recycling and deposit systems
Logistics

Market Know-How

Coachings and workshops

Speaker search
Trade missions and learning journeys

Partner Search

Distribution: distributors, wholesalers, copackers
Strategic: acquisitions, joint ventures, cooperations

Our Clients

We have helped many food & drink manufacturers to enter the German speaking markets and grow their export business. Our expertise ranges across all food and drink categories, brand and private label products as well as various sales channels. We regularly work with food & drink organisations, regional bodies and food marketing boards that require our assistance in supporting their member organisations in Germany, Austria and Switzerland.

Selected Case Studies

Investigating opportunities for fruit spreads in German grocery retail
View Case Study
Getting on plates in Germany
View Case Study
Getting on shelf in Germany
View Case Study
German market support
View Case Study
Opening up own label opportunities
View Case Study
Finding the right distribution partner for chocolate spreads into German grocery retail
View Case Study
We launched breakfast drink Up&Go across 650 stores of a leading hypermarket chain
View Case Study
M&A preparational work
View Case Study
Test listing of a baby food product concept in German grocery retail
View Case Study

Green Seed Germany

Latest Articles

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4 August 2026

A recent Shopper Insights study by YouGov (April 2026)* shows a clear shift in the German market: consumers no longer follow strict diet concepts, but instead selectively combine different nutrition trends. High awareness of key nutrition trends Nutrition remains a highly relevant topic for German consumers: – 47% actively and continuously follow nutrition topics, particularly… Continue reading German consumers mix food trends instead of following diets
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3 June 2026

For many brand owners and private label manufacturers, packaging has traditionally been treated as a supporting act – important, yes, but secondary to formulation, pricing, and positioning. That mindset is now changing.  From August 2026, the EU’s Packaging and Packaging Waste Regulation (PPWR) will apply directly across all member states. Unlike earlier packaging rules, it… Continue reading Packaging – A Strategic Product Decision
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5 May 2026

Artificial intelligence is already reshaping food purchase decisions as well as how consumers in Germany search for, select and buy products. A recent representative consumer study by EY Parthenon (2026), based on a survey of more than 1,000 consumers in Germany, shows that AI has moved from being a niche tool to becoming a relevant… Continue reading How AI is changing food purchase decisions in Germany
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12 March 2026

Functional, healthy and sensorial – with a touch of retro: For its annual outlook, the Lebensmittel Zeitung (LZ), Germany’s leading trade publication for retail and consumer goods, interviewed top food experts. The results show clear shifts in how consumers will eat with regards to food trends in 2026. 1. Food as an expression of identity… Continue reading Food Trends In 2026
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28 January 2026

The Nutrition Report is an annual, representative study published by the German Federal Ministry of Food and Agriculture (BMEL, since 2023: BMLEH). Since 2016, it has provided an overview of the eating habits and attitudes of the German population and serves as a key guide for companies seeking to understand and enter the German market.… Continue reading Nutrition Report 2025
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11 December 2025

The German organic food market experienced impressive growth of 5.7% in 2024, reaching a turnover of approximately 17 billion euros. This growth reflects the increasing consumer interest in organically produced food. Although organically farmed land in Germany now accounts for 11.4% of total agricultural land, domestic production is insufficient to meet the growing demand. As… Continue reading Organic Market in Germany: Growth, Trends, and Opportunities for International Companies
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30 October 2025

Anuga Food Trends 2025 provide a forward-looking perspective on the key drivers shaping consumer behaviour worldwide. These insights are not only relevant for global markets but also critical for companies targeting Germany, one of Europe’s most dynamic and competitive food retail landscapes. Top Food Trends For 2025 1. Sustainability as Standard Sustainability is no longer… Continue reading How to respond to food trends highlighted by Anuga 2025
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We are located in Frankfurt, Germany, just 20 minutes from Frankfurt International Airport or a five-minute walk from the main station Frankfurt Hauptbahnhof.

Address

Green Seed Germany GmbH
Baseler Straße 48
60329 Frankfurt am Main, Germany

Contact Us

+49 (0) 69 / 97 12 91-0

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