Getting on plates in Germany

Brief & objective

Business development for Welsh Lamb in premium foodservice in Germany.

Result

Welsh Lamb is now a regular dish in over 400 German restaurants.

Action Green Seed Germany

• Identification of suitable premium foodservice wholesale partners
• Buyer engagement by phone and e-mail
• Negotiation of listings, supplier set-up
• Supply chain support
• Development of support material and training workshops for chefs

Organisation of promotional events for key customers

Assistance at trade shows