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We are International

Food Sales & Marketing Expertise

We offer the strategic advice and sales skills to

Help Your Business Grow

Seed, Incubate, Grow, Harvest

Food Export Strategy

Food and drink marketing experts

Food Marketing Agency

If you’re looking to grow your business in the global food and drink market, Green Seed Group have over 30 years of industry experience and specialists in each country. At Green Seed Group, we work with businesses of all shapes and sizes all over the world. We create exciting opportunities in new markets. Starting with getting to know you, your product, its people and their passions, we’ll help you identify the markets to focus on and create a food marketing strategy to drive your business forward.

SEED SEED

Using our international food marketing expertise, the Green Seed Group are here to help you take your idea from germination to full harvest.

Incubate Incubate

We assess your needs and product potential, create a custom plan for your brand or private label proposition and execute in the right markets.

Grow Grow

We will nurture your food or drink brand to achieve the best results for your business over the short, medium and longer term.

Harvest Harvest

You reap the rewards as your product generates successful sales.

Our Services

Our Food Marketing Services

Green Seed

Market Opportunity Assessment

Green Seed

Route to Market Strategy

Green Seed

Sales Execution

Green Seed

Brand Marketing Strategy

Our Clients

We’ve worked with a great range of clients

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AHDB (UK)
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Blue Diamond (USA)
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Califia Farms (USA)
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Campbells (USA)
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Carrefour (France)
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Crisp Sensation (The Netherlands)
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Ellas Kitchen (UK)
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Fevia (Belgium)
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Frosta (Germany)
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Go Pure (The Netherlands)
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Grupo Bimbo (Mexico)
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Gü (UK)
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HCC (UK)
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Herman Desserts (Belgium)
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IFE (UK)
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Iliada (Greece)

Green Seed

Who We Are

The Green Seed Group is an international food and drink sales and marketing consultancy that helps clients from all over the globe to build their business in over 20 markets.

We help food and drink producers by:

  • Market prioritisation
  • Identification of appropriate channels and target customers
  • Evaluation of options and recommendations – direct sales vs distributor vs other partners
  • Supply chain set up
  • Pricing, margins and value chain commercials
  • Outline business plans prepared ready for launch

Green Seed

Our Team

Green Seed

Latest Articles

6 November 2026

The convergence of fitness culture and daily consumption is no longer a niche trend : it is actively redefining the French FMCG landscape. A recent comprehensive dossier by LSA Conso, drawing on data from NielsenIQ, Worldpanel by Numerator, and BVA-Ipsos, highlights a major structural shift across retail aisles. In a nation where 72% of citizens… Continue reading The Active Lifestyle Wave: How Sport and Performance Are Reshaping French FMCG

6 October 2026

Fermented products, microbiota, sugar and alcohol-free options, healthy fats, and high-protein foods:  a YouGov research highlights how new health trends are shaping consumer choices. Retailers are called upon to evolve their product ranges, store layouts, and services. Health is no longer merely a matter of prevention or treatment; it is becoming a key driver of… Continue reading Longevity in daily spending: how consumption is changing

6 October 2026

Artificial intelligence is increasingly becoming part of the shopping journey — from discovering products and comparing options to creating a shopping basket and completing a purchase. Carrefour’s recent launch in Belgium is a good example. Developed together with Mealz.ai, its AI-powered shopping assistant allows customers to ask for recipes, check product availability and create a… Continue reading Carrefour Belgium brings grocery shopping to ChatGPT

6 October 2026

According to the “Health on the Plate” study commissioned by German food manufacturer Heristo and conducted by Kantar, health continues to influence food purchasing decisions across Germany. The study surveyed 2,000 consumers aged 16 to 69 in May 2026 and explored attitudes towards nutrition, protein, longevity and willingness to pay for health-related benefits. Healthy eating… Continue reading Healthy eating matters – but consumers remain price sensitive

6 October 2026

Last year, Dutch consumers spent nearly 15.6 billion euros on food with a sustainability label. This represents a 6% increase compared to the previous year. The growth was attributed to both higher prices and an increase in the volume sold and especially organic products experienced a significant rise. Nevertheless, the share of sustainable food in… Continue reading Expenditure on sustainable food is increasing in The Netherlands, while it’s share remains constant

6 October 2026

Beyond lower costs: why Poland’s manufacturing ecosystem, packaging capabilities and strategic location are creating new opportunities for Western food and beverage brands. Poland Is More Than a Low-Cost Manufacturing Destination For years, Poland was viewed primarily as a place where companies could manufacture products at a lower cost than in Western Europe. Competitive labour costs… Continue reading Made in Poland: A Manufacturing Opportunity for Western Brands

6 October 2026

Over the last five years, major Western markets have seen a consistent decline in the consumption of alcoholic beverages. Beer sales have dropped by 3%, wine by approximately 4.5%, and spirits by 3% to 5%, year-on-year, depending on the source. In contrast to this downward trend, functional drinks are booming and increasingly replacing both traditional… Continue reading The Rise of Functional Beverages: Why Western Consumers Are Swapping Alcohol for Wellness and How to Navigate the Shift

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