preloader image preloader image
Netherlands

A results focused international sales and marketing consultancy that helps food & drink companies succeed in international markets

Food Marketing Agency Netherlands

At Green Seed The Netherlands we are all passionate about food and drink. Our Dutch team is composed of a multi-disciplinary group of sales- and food marketing experts who have spent their career assisting companies to successfully develop the Dutch market. Our curiosity has brought us in contact with different foreign cultures and cuisines, which we translated into profitable seduction of the Dutch consumer. The Green Seed The Netherlands office is located in the middle of the Netherlands (45 minutes from Amsterdam).

John Schilder

Senior Consultant

Joined Green Seed The Netherlands in 2001 Studies / Degrees: Hotel school The Hague & Degree in Business administration (international marketing) As a graduate from the Hotel school The Hague, John Schilder has obtained his degree in business administration, majoring in (international) marketing. After a taste of the international hospitality industry in South East Asia, he started working for Corps Culinaire, an Amsterdam based, importer/wholesaler for ready meal components with clientele in both retail and foodservice. 
As an MT member with responsibilities in Sales and Marketing, he ended this career after 7 years to join Green Seed in May 2001, lives in Amsterdam. His hobby’s are Food en Beverages, Music, Scuba diving.

Our Services

At Green Seed The Netherlands we can offer a wide variety of services to help food and drink companies get the most out of opportunities in the Dutch Market.

Green Seed The Netherlands can function as a vital extension of your company (your local sales and marketing office) to maximise your ability to launch and grow your business (brand and private label) in the Dutch market.

Look to Green Seed The Netherlands for (results-oriented) expertise in:

  • Account and Category Management
  • Sales & Brand Strategy Development
  • Trade and Consumer marketing programmes
  • Market research Buying & Acquisition
  • Buying & Acquisition

Our Clients

Selected Case Studies

Listing of Perfect World Ice Cream in Jumbo Supermarkets
View Case Study
GSNL ongoingly creates and expands the commercial platform for British Meat Exporters
View Case Study
Schär…becoming category leader in the Dutch gluten free category by changing from distributor to a direct market approach
View Case Study

Green Seed Netherlands

Latest Articles

view all

6 October 2026

Last year, Dutch consumers spent nearly 15.6 billion euros on food with a sustainability label. This represents a 6% increase compared to the previous year. The growth was attributed to both higher prices and an increase in the volume sold and especially organic products experienced a significant rise. Nevertheless, the share of sustainable food in… Continue reading Expenditure on sustainable food is increasing in The Netherlands, while it’s share remains constant
Read More

3 June 2026

How Hybrid Meat Products Are Reshaping Dutch Supermarkets A growing proportion of meat products in Dutch supermarkets contain significant amounts of plant-based ingredients — up to 40% — without this being clearly indicated on the packaging. Research by Wageningen’s Foodvalley shows that products such as minced meat, burgers and sausages are often enriched with plant… Continue reading Meat containing 40% plants: no clear labelling in Dutch supermarkets
Read More

19 September 2025

For many Dutch consumers, price still remains the most important factor in making food purchases. In the supermarket, price plays a key role. A whopping 81% of Dutch consumers cite this as the most important factor in a purchase, followed by quality at 61%. This is one of the conclusions of the report “Balancing between… Continue reading The traditional Dutch consumer no longer exists
Read More

1 July 2025

Many consumers are experiencing “sticker shock”, says Rabobank analyst Schreijen. This term refers to the feeling of surprise or shock caused by the high prices of certain products compared to a few years ago. For example, consumers are still astonished by a jar of peanut butter costing more than €5, chocolate sprinkles costing over €3.50,… Continue reading Cannibalisation increases due to online stores and new stores.
Read More

30 April 2025

According to research conducted by IPSOS, the European organic label has gained recognition and trust over the past year. In 2024, 62% of consumers were aware of the label, an increase from 53% in 2023. Trust in the label increased by 19% to 66%.When it comes to choosing organic products, price remains the most important… Continue reading Trust in organic label increased
Read More

18 March 2025

A new survey conducted by Kieskompas (Dutch Research company specialised in public opinion research and voter analysis)  shows that 20% of young Dutch want to become vegetarian. It also shows that many Dutch people support a more plant-based diet. The research was commissioned by ProVeg Netherlands and involved over 9,000 people. The aim of the… Continue reading Enthusiasm for a more plant-based diet
Read More

12 November 2024

Distrifood magazine provides a monthly overview of supermarket figures based on data from market research company GfK. This includes developments such as total supermarket sales, online sales, Sunday and evening sales and the share of private label. So far this year, supermarket sales have grown moderately. There have even been periods where sales have been… Continue reading The latest sales trends and developments
Read More

To discover how Green Seed The Netherlands can help your company, please contact us via below email or telephone number. Some brief information about your company and business needs is very helpful in order for us to better respond to your inquiry.

Address

Green Seed The Netherlands
Prinsengracht 134
1015 EB Amsterdam

Contact Us

+31 6 129 980 78

Follow Us

Enquire Online