Getting on shelf in Germany

Brief & objective

Achieve listings for plant-based milk in German grocery retail and foodservice.

Result

Listings of 4 SKUs in initially over 700 stores across various customers incl. leading retailers Edeka and Rewe.

Action Green Seed Germany

• Development of German-language trade presentations
• Buyer engagement by phone and e-mail
• Negotiation of listings, supplier set-up
• Key Account Management
• Handling of promotions and in-house trade shows
• Market and competitor monitoring
• Strategic advice