Opening up own label opportunities

Brief & objective

Identify own label opportunities with discounters in Germany.

Result

Sound strategic advice that resulted in double digit growth rates YOY. Feet on the ground in Germany.

Action Green Seed Germany

• Analysis of shelf gap
• Creation of product proposition
• Development of German-language pitch deck
• Buyer engagement by phone and e-mail
• Set-up of face-to-face meetings, meeting assistance
• Managing own label promotions