Nutrition Report 2025
The Nutrition Report is an annual, representative study published by the German Federal Ministry of Food and Agriculture (BMEL, since 2023: BMLEH). Since 2016, it has provided an overview of the eating habits and attitudes of the German population and serves as a key guide for companies seeking to understand and enter the German market.
BMLEH Nutrition Report 2025 – Key Findings & Market Opportunities
1. Taste remains the top priority
98% of Germans state that taste is “very important” or “important” when it comes to food
→ Products with a clear promise of enjoyment and authentic taste have a high potential
2. Health and conscious nutrition
90% value healthy eating
71% eat fruit and vegetables daily, 64% consume dairy products daily
→ Products with health claims, functional ingredients or clean labels are highly accepted
3. Decline in meat consumption
Only 24% eat meat or sausages daily (2015: 34%)
→ Plant-based alternatives, flexitarian products and innovative protein sources are in demand
4. Convenience and quick preparation
57% consider easy and quick preparation important (2015: 45%)
→ High-quality, healthy convenience products and meal solutions are a growth area
5. Price awareness is rising again
59% pay attention to price when shopping (2015: 58%, 2020: 46%)
→ Value-for-money and price-performance communication are becoming more important
6. Regionality and sustainability
77% pay attention to regional origin, especially for eggs, fruit/vegetables, bread
65% look for animal welfare labels, 59% for organic labels (2015: 36% and 47% respectively)
→ Storytelling about origin, regionality and sustainability, as well as organic and animal welfare certifications
7. Transparency and nutrition labelling
90% notice the Nutri-Score when shopping (2021: 44%)
→ Clear, understandable nutrition labelling and transparent communication are crucial
8. Reduced sugar, salt and fat consumption
64% pay attention to less sugar (2019: 58%), 21% to less salt, 54% to less fat
→ Reformulated products with reduced sugar, salt and fat are in demand
Conclusion for international companies for the Nutrition Report 2025
The German market offers great opportunities for products that combine enjoyment, health, sustainability and convenience. Plant-based alternatives, regional and sustainable products, healthy snacks and transparent communication are particularly in demand. Price awareness and quick preparation are further success factors.
To get in touch with our Germany team