Realizziamo progetti di consulenza e forniamo servizi di marketing e vendita ad aziende e brand innovative nel mercato del food and drink.

Sophie a plus de 20 ans d’expérience dans l’alimentaire, à la fois dans le secteur traditionnel et en GMS. Elle a une double expertise en Vente et en Marketing acquise tant auprès de PME que de grands groupes à l’international. 10 années dédiées à l’export, et en tant que compte clé, puis plus de 10 ans en tant que Directrice Marketing et Communication. Elle a travaillé pour de nombreuses sociétés alimentaires, telles que Hédiard (épicerie fine), Betjeman & Barton (thés), Groupe Labeyrie (produits de la mer), ou Eurosérum (produits laitiers)… Son sens de l’action et du résulltat sont ses atouts clés pour développer l’activité Green Seed France.

Sauro ha maturato più di 20 anni di esperienza nel marketing internazionale del prodotto attraverso l’esperienza con aziende come Diageo, Danone, D&C (il più grande importatore di cibo e bevande in Italia) e ha anche acquisito esperienza di vendita al dettaglio come Buyer in Conad. E’ stato Direttore Marketing per Yogolat (yogurt e formaggi) in Granarolo, la sesta più grande società alimentare in Italia prima di entrare in Green Seed Italy nel 2006. Ora sta sviluppando nuovi brands per GSG Italy. Sauro ha una laurea in Economia e Commercio presso l’Università di Bologna. smusiani@greenseedgroup.it

Sauro has gained more than 20 years of experience in international product marketing through his time with companies such as Diageo, Danone, D&C (Italy’s largest food & drink importer) and has also qualified this with retail experience from his time as a Buyer at Conad. He was the Marketing Director for Yogolat (yoghurt & cheese) at Granarolo, Italy’s 6th largest food & drink company before joining Green Seed Italy in 2006. Now is also developing new brands for GSG Italy. Sauro has a degree in Economics & Business from Bologna University. smusiani@greenseedgroup.it smusiani@gsgitaly.it

Philip has 25 years of experience in international business development in FMCG. After his Master in Communication Sciences, Philip started working for the leading Belgian retail magazine. Philip then went on acquiring Food from Britain in 1998 shortly followed by the creation of the food promotion agency Fusion in Consulting in 2000. Both companies were merged into Green Seed Belgium in 2009. Since 2011 Philip is Chairman of Green Seed Group. Philip is fluent in Dutch, French and English.

Sophie has over 20 years of experience in the food and drink sector, in both the traditional and mainstream retail networks, managing top of the range products. She has a double expertise in Sales and Marketing acquired within French SMEs and international food groups. 10 years were devoted to the Export and Account Management and a further +10 years as Marketing & Communication Manager. She worked for various food companies such as Hédiard Luxury Fine Foods, Betjeman & Barton tea company, Labeyrie -sea food, Eurosérum / Sodiaal dairy products… Her bias to action and results orientation are her main strengths in helping the business to grow.

Since July 2017, Nicole leads Green Seed Germany as Managing Director. She joined the business in 2007 from Lavazza Coffee in Frankfurt, where she worked as a Brand & Trade Marketing Manager. Prior to her time at Lavazza, she was part of the marketing team at Gillette. Nicole graduated in International Business Administration at the University of Applied Sciences in Wiesbaden. Her level of English reflects her many stays in the UK.

Jakob had 3 jobs during his studies: Tour guide at Carlsberg Breweries, Parttime buyer at Irma retail chain as well as strategic adviser to the MD of Boliden group, Denmark. After graduating as Msc. Economics in business Jakob worked as a buyer in a retail chain for Irma before starting his own business in the 1990s and has won the SIAL D´or Gold for best marketed new product into the Danish retail market. Jakob founded European Food ApS and launched several unknown brand into the Nordic among which several achieved significant market positions. In 1995 Jakob also took over FFB Scandinavia that later became Green Seed Nordic. Jakob focuses on the Nordic region.

Following an international career Marek arrived in Poland in 1994 to set up a division of a regional advertising network. After heading up GKK Direct (Mullen/Lowe) and then Ogilvy & Mather in Poland, he set up his own consultancy helping foreign companies enter the CEE region. This extended to sourcing and managing suppliers for B&Q, Castorama, Asda and Wal-Mart. Marek’s experience as delivery partner for the Department of International Trade (via British Polish Chamber of Commerce) 2014-2018 – helping British food/drink producers enter the Polish market – provided invaluable insights and contacts in the market.   Since then he has been exporting British products to the CEE region from UK; and managing international sales, marketing and contract manufacturing projects via a subsidiary in Poland. Marek and his team are best placed to service your needs.

Economics degree from Porto University, followed by an MBA from Lisbon Universidad Nova. A long career into Food & Drink which started at Dun & Bradstreet as a business analyst in 1982, then moving to Unilever for 5 years, reaching a Senior Product Manager position before leaving in 1989. From there, embraced the wine and spirits world by being the Commercial and Marketing Director of Sogrape (the leading wine Portuguese company) up to 1993. A more global business view was acquired by being the MD of the Conagra Processed Meats division in Portugal. In 1999 it was time for another move this time on his own by representing Food from Britain in Portugal until 2008 when Green Seed Portugal was opened.

After finishing his Law degree at Madrid University he worked 5 years for the leading Olive Oil Company –KOIPE– in Madrid and Sevilla as the Company Treasurer. He then spent 20 years in Schweppes soft drinks, promoted from Finance Director to CEO of the company- a 350 million euro turnover and 1,000+ employees in sales organization, 6 factories and support departments. Over the last 5 years he has been helping Institutions, Industry Organisations and Companies to develop increased sales abroad through strategic advice and sales and marketing plans execution.

Simon founded Green Seed UK in 2009 and has 25 years food industry and marketing experience. After graduating in modern languages from Oxford University, his first insight into the food sector career came from roles in fmcg research and then as marketing director for Mintel International Group, before being appointed Director General of the British Food Export Council. Before establishing Green Seed he was International Managing Director of Food from Britain during which time he set up an international network of consultancy offices and supported over 100 food and drink companies of all sizes in strategy and business development in the UK, Europe and Asia. Simon heads the UK team, enjoys building winning strategies for clients and using his extensive contact network to create opportunities.

Séverine has 18 years of experience in international FMCG business. Séverine obtained her Master in European Management Strategy and International Business Studies (Lille Business School, Staffordshire University). She started her career by joining the export department of the Mexican bakery group Mission Foods developing its European sales. She joined GSB in 2002. Séverine is fluent in French, English (bilingual) and has Dutch business proficiency.

Con oltre 20 anni di esperienza di vendita e di marketing con aziende come L’Oreal, Buton e D&C (il più grande importatore di cibo e bevande in Italia), Rita si unisce al team Green Seed Italia nel 1999 in qualità di Senior Consultant. Ha una vasta esperienza nel marketing e servizi di trade marketing con esperienza nella gestione degli account con marchi come Kettle Chips, Dormen Foods e Twinings. Rita ha una laurea in Economia e Commercio presso l’Università di Bologna e un MBA in Marketing presso l’Università di Milano. rpiva@gsgitaly.it

Konstantin joined Green Seed Germany in 2017. Graduating in Retail Management and International Business Development, Konstantin gained extensive experience in marketing and buying positions at German and UK based retailers. Before taking over Green Seed Germany in July 2017 as new owner, he had several responsibilities including brand development, expansion, and logistics within the family business Uplegger Group.

Joined Green Seed The Netherlands in 2001 Studies / Degrees: Hotel school The Hague & Degree in Business administration (international marketing) As a graduate from the Hotel school The Hague, John Schilder has obtained his degree in business administration, majoring in (international) marketing. After a taste of the international hospitality industry in South East Asia, he started working for Corps Culinaire, an Amsterdam based, importer/wholesaler for ready meal components with clientele in both retail and foodservice. 
As an MT member with responsibilities in Sales and Marketing, he ended this career after 7 years to join Green Seed in May 2001, lives in Amsterdam. His hobby’s are Food en Beverages, Music, Scuba diving.

Before joining Green Seed Nordic, Anette developed from scratch one of Sweden’s largest Conference Centres at Stockholm Arlanda Airport. For several years she has also been working as a project manager in marketing agencies and as a teacher for middle school students. Anette is educated as a teacher and has a business education from IHM business school in Stockholm.She runs the Swedish office with succes and has launched several brands into Sweden.

Susana has a University Degree of English Philology and an MBA in Food Industry. She has always used her skills in her international roles as Sales and Marketing Manager of different Wineries during 17 years. In the last 5 years she has collaborated with Constellation Wines to develop in the US Market a million dollar Project for a Wine Brand exported from Spain to USA and with Treasury Wine States, leading the development of a new offering. She is currently managing American and UK CPG Companies Projects to develop their Brands awareness and increased sales in Spain.

After graduating Sally joined Courage where she became a qualified brewer before then working for Nutricia health and baby foods in production and product development. She then progressed into national account management and category management in ambient grocery for fast-growing brands including Bart Spices, Geetas and Cofresh snacks. Sally thinks like a retailer and helps clients to tailor their offer in a way which will make them sit up and notice.

Adil has worked in the GCC region for over 25 years. He spent eight years (2000–2008) at the British Embassy in Doha and 15 years (2008–2023) at the British Embassy in Dubai, working with the Department for Business & Trade (DBT).   After 23 years with the British Government, he founded Crown HouZe Events Co LLC in Dubai in August 2023.   At the British Embassy in Dubai, Adil led initiatives to grow British food & drink and retail sector products in the UAE. He supported over 500 UK companies in expanding into the region, driving more than £100 million in export wins. He also organised events promoting British brands, including partnerships with major retailers and five Gulfood trade shows (2019–2023), where he facilitated approximately 1,800 meetings between UK suppliers and buyers from the GCC, Iran, Iraq, Jordan, India & China.   Beyond business development, Adil worked on trade policy solutions to eliminate barriers affecting UK exports. His efforts led to the temporary suspension of Arabic labelling requirements during the Covid pandemic, as well as the resolution of Scottish Salmon export restrictions in the UAE.   Throughout his time in the GCC, he built strong relationships with top business leaders, senior government officials, and key Emirati figures. His deep understanding of the local market and its business dynamics continues to shape his strategic approach.

Liz si unscie al team Green Seed Italia nel 1999 come Junior Project Manager e dopo aver guadagnato esperienza nella gestione degli eventi e della ricerca, Liz è ora responsabile della gestione del Single Malt Club, insieme ad altri importanti progetti come i progetti di promozione internazionale del food and drink Italiano. lreekie@greenseedgroup.it

With more than 20 years of sales and marketing experience with companies such as L’Oreal, Buton and D&C (Italy’s largest food & drink importer), Rita joined Green Seed Italy in 1999 as Senior Consultant. She has extensive expertise in marketing & trade marketing services along with experience in account management with brands such as Kettle Chips, Dormen Foods and Twinings. Rita has a degree in Economics and Business from Bologna University and an MBA in Marketing from Milan University. rpiva@greenseedgroup.it

Amanda has 30 years experience in PR and during her career has worked across all disciplines and for a wide spectrum of clients. She runs Storm Communications, which is Green Seed’s communications arm based at the same location in London. Amanda leads a time of specialists who help our clients with trade and consumer communication to support both gaining listings and building engagement, trial and repeat sales for their brands. Whether building UK focused websites and an effective social media strategy or achieving outstanding media coverage in national, consumer and food titles, Amanda and her team deliver results which grow brands.

Barbara fa parte dello staff di Green Seed Italia dal 2014dopo aver acquisito esperienza nel servizio clienti e product management in Italia e da allora è stata dedicata alla gestione clienti, alcuni dei quali sono: Kettle Foods e Dormen. bbendini@gsgitaly.it

Liz joined Green Seed Italy in 1999 as Junior Project Manager and having gained expertise in events management and research, Liz is now responsible for the business management of the Single Malt Club , the promotional projects with marketing bodies along with other key projects. lreekie@greenseedgroup.it

Caroline previously worked for the G.Costa manufacturing group which supplied products across a wide range of different food categories including sauces, ethnic foods, preserves and dressings. Her particular expertise is in NPD and production and she is one of the judges on the prestigious Great Taste Awards. Caroline delivers real expertise on own label and B2B projects for clients.

Angelo ha trascorso la sua carriera nel settore delle bevande con vari importatori e ultimamente con UDV (dopo Diageo), dove è stato il responsabile del lancio del ?classic malts? in Italia. Ora pubblica articoli sugli alcolici per importanti riviste ed è generalmente riconosciuto sia in Italia che in Scozia come leader esperto di Single Malts e sta attualmente lavorando per il Single Malt Club gestito da Green Seed Italia.

After graduating from university, O-Kyung started her career in marketing at the Korean Trade-Investment Promotion Agency to explore and gain experience in various packaged goods industries. Following her first visit to Anuga, she decided to follow a career in food. She joined CJ Mainfrost Foods (a leading Asian food specialist) in 2017 as a Marketing Analyst, responsible for NPD for the European market before joining Green Seed Germany team in 2021.

Barbara joined Green Seed Italy in 2014 after gaining experience in customer services and marketing management in Italy and has since been dedicated to the account management of key clients such as Kettle Foods and Dormen. bbendini@gsgitaly.it

Mark has spent his entire career in the UK food industry with a particular focus on chilled and dairy businesses. He has a great track record in developing businesses and sales in cheeses and spreads for some of the leading names in the UK dairy industry with the major grocery multiples and foodservice operators, as well as international sales and trading in Europe and Asia. Mark’s contact base in the sector across sales channels and production in the UK is second to none.

Esther Engelke, who began her career at Jack Wolfskin, joined Green Seed in December 2023. Her last role was as Senior Project Manager Marketing & Sales at Dr. Kuhl Consultancy. Esther’s diverse experience, fueled by her passion for travel, has given her a unique perspective that is invaluable for our team’s innovative and strategic endeavors.

Luciano ha trascorso gran parte della sua vita lavorando sullo sviluppo della birra britannica nel mercato italiano. Il suo incarico precedente era come Country Manager presso la Scottish & Newcastle. La sua esperienza ci fornisce un prezioso supporto per quanto riguarda la Real Ale Society e in tutti i nostri progetti di birra.

Angelo has spent a career in the drinks industry with various importers and latterly with UDV (later Diageo), where he was responsible for the launch of the classic malts in Italy. He now writes on spirits for several leading magazines and is generally recognised both in Italy and in Scotland as Italy’s leading expert on Single Malts and is currently working for the Single Malt Club run by Green Seed Italy.

Nicoletta arriva in Green Seed Italia nel 1999 come Senior Consultant per le PR. Ha più di 40 anni di esperienza nel settore. E’ appassionata di cibo e bevande, è anche l’autrice di una fortunata serie di libri di ricette che sono stati tradotti in 22 lingue diverse. nnegri@greenseedgroup.it

Luciano has spent most of his working life on developing British beer in the Italian beer industry. His previous role was as Scottish & Newcastle’s Country Manager. He provides us with invaluable support regarding the Real Ale Society and in all our beer projects.

Nicoletta joined Green Seed Italy in 1999 as the Senior Consultant for PR. She has more than 40 years of experience in this sector. Passionate about food & drink, she is also the successful author of a series of recipe books which have been translated in 22 different languages. nnegri@greenseedgroup.it