Building Quorn business in the Nordic markets from zero to €20m sales
Background
- The meat-free UK brand Quorn wanted to launch into the Nordics which had been identified as a region with high interest in meat alternatives
- Green Seed was approached to do the job across the Nordic region
Preparation
- Develop a strategy, a launch plan and marketing approach
- Approach customers and make them interested
- Launch and build sales
- Transfer success in Sweden into Norway, Denmark, Finland
The Results
- Sweden became largest export market
- Quorn entered Norway, Denmark, and Finland
- Quorn is a leading brand in retail and as well in foodservice across the Nordic region