S Group Finland consolidates its position as market leader

“We estimate that in the grocery trade, our sales grew better than the rest of the Finnish market in the first quarter. A diverse and affordable shopping basket is a key promise”.

It is the S Group’s strategy established over 20 years ago that has resulted in the group becoming market leader with 50% market share in grocery retail. At an early stage the group sent out a clear message for the way it wanted to operate by asking suppliers simply to be suppliers and not be involved in trade promotions or have sales representatives visit stores – with a clear focus on pricing and simplicity.

Decisions made over 20 years ago by a farsighted management team have created the base for today’s success.

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