Test listing of a baby food product concept in German grocery retail

Brief & objective

Identify a drugstore partner to test a baby food product concept in Germany for Ella’s Kitchen.

Result

1-year test listing of 8 SKUs in over 1,000 stores of leading drugstore chain dm and baby club product test with 1,500 respondents.

Action Green Seed Germany

• Carrying out a category review
• Development of strategy how to approach buyers
• Buyer engagement by phone and e-mail
• Set-up of face-to-face meetings, meeting assistance
• Development of market research questionnaire
• Management of supplier set-up and product test
• Evaluation of results and strategic recommendations