Schär…becoming category leader in the Dutch gluten free category by changing from distributor to a direct market approach
Objectives
In 2014, market leader in gluten free Dr. Schär, had the desire to develop a direct trading relationship with Dutch retail and HFS channels in favor of working through a distributor.
Response
Green Seed fully facilitated the transition from distributor to a new direct trading market approach and now already for years is the local sales & marketing office of Dr. Schär in the BeNeluxand responsible for all local sales & marketing management.
Results
Since 2014 Green Seed NL has been helping Schär to strengthen their brand position in the Dutch market. Extensive category management by Green Seed NL further contributed to strengthening the position of Schär as “category captain” within gluten free. This also resulted in a turnover that more than tripled.