Food Service (Finsbury Foods): We have been local agents for KARA products in Portugal to develop their position into the HORECA channel through a leading distributor
Objectives
identify business opportunities for their bakery range.
Results
Kara has reached now a solid business spread throughout near 1,000 clients from North to South of the country.
Response
We have selected a leading distributor in Portugal more focused on the food service sector. While it covers most of the country, the fact it is based in the Algarve helped to spread the distribution quickly throughout independents such as coffee & pastry shops as well as fast food restaurants. By liaison between the client and its distributor, we have managed to conceive promotions to the distributor clients and incentive the sales force.